Personal Care Archives | World Branding Forum

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The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection. Old Spice has joined forces with Tough...

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Axe Cuts Out the Clichés with #FindYourMagic

Deborah Joy Peter

January 28, 2016February 4, 2016

Using #FindYourMagic, the push invites consumers to share what makes one an individual. The brand believes everyone has his thing Men’s fragrance giant, Axe has...

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Persil Prepares for Super Bowl Debut of ProClean

Olivia Pearce

January 26, 2016March 22, 2016

The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...