PepsiCo Archives | World Branding Forum

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MTN DEW partners with Howard University, Hampton University and other PepsiCo HBCUs in an effort to discover, challenge and uplift the next generation of doers...

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Campaigns Featured News

Pepsi and iHeartRadio partners for the upcoming HBCU virtual showcase

Olivia Pearce

November 19, 2020November 19, 2020

Pepsi is bringing together the exceptional marching bands from Florida A&M, Hampton University, Prairie View A&M and North Carolina A&T – some of whom are...

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Industry News

PepsiCo elects Dave Lewis as an independent member of the Board

Anisha Kapoor

November 3, 2020November 3, 2020

Dave Lewis's election as a member of PepsiCo's Board of Directors and a member of the Audit Committee will come into effect on 13 November...

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Branding Featured News

PepsiCo unveils new target to source 100% renewable electricity globally

Olivia Pearce

September 21, 2020

PepsiCo will employ a diversified portfolio of solutions, including Power Purchase Agreements (PPAs) that will support the development of new projects such as solar and...

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Branding Featured News

Pepsi brings local football fans a taste of the in-stadium action at home

Olivia Pearce

September 10, 2020

Pepsi will give Rams and Chargers fans the ultimate at-home experience including an exclusive pregame concert with rapper Jay Rock In celebration of the highly...

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Branding Featured News

PepsiCo announces multi-year partnership with UEFA Women’s Football

Eliza Jane

August 27, 2020

PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League Ahead of the UEFA Women's Champions League...

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Branding Featured News

PepsiCo announces the winner of its annual Greenhouse Programme

Olivia Pearce

August 25, 2020

PepsiCo's Greenhouse programme was designed to support emerging entrepreneurs and brands in the food and beverage industry through personalised mentorship PepsiCo has announced Spudsy the...

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Branding Featured Marketing News

PepsiCo lands a seven-year partnership with the Philadelphia Eagles

Olivia Pearce

July 28, 2020

PepsiCo receives naming rights to HeadHouse Plaza at Lincoln Financial Field The Philadelphia Eagles and PepsiCo, a global food and beverage industry, have announced a...

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Branding Featured News Technology

PepsiCo partners Microsoft to meet its rising consumer demand

Thomas Ng

July 28, 2020

The five-year partnership will accelerate PepsiCo’s ability to meet the rising demand for its food and beverages and drive new innovations across its operations and...

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Advertising Campaigns Featured News

Doritos seeks fans to create ad for NFL Kickoff weekend

Olivia Pearce

July 16, 2020July 16, 2020

Doritos brings back the spirit of 'Crash the Super Bowl' campaign with US$150k on the line For a decade, Doritos' "Crash the Super Bowl" gave...

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Branding Featured News

Aunt Jemima brand announces change of name and packaging

Olivia Pearce

June 18, 2020

Aunt Jemima brand commits to making meaningful changes, including multi-million dollar commitment to Black community Aunt Jemima, one of the long-time brands of The Quaker...

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Industry News

PepsiCo appoints Wern-Yuen Tan as Chief Executive Officer of APAC

Anisha Kapoor

June 4, 2020June 4, 2020

Ram Krishnan to transition fully into the role as Global Chief Commercial Officer of PepsiCo Food company, PepsiCo, Inc. has announced that Wern-Yuen Tan has...