Pepsi Archives | World Branding Forum

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Pepsi has unveiled its Super Bowl commercial featuring Steve Carrell, Cardi B, and Lil Jon to tackle the question that people often get asked. Back...

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Branding Featured News Videos

Pepsi Premieres ‘For the Love of It’ Worldwide

Olivia Pearce

January 8, 2019January 8, 2019

Pepsi is releasing its new marketing platform and tagline in over 100 countries and collaborating with music’s Simon Fuller and Now United. Pepsi has debuted...

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Branding Featured News

Chart-Topping Artist Bryce Vine Strikes New Chord with Pepsi

Olivia Pearce

August 15, 2018

The Sound Drop by Pepsi created to provide emerging artists with a powerful stage to promote their stories, share their art and connect directly with new...

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

Olivia Pearce

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...

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Featured Marketing News

PepsiCo Expands Safe Water Access to nearly 16 Million People

Nathaniel Mark

June 19, 2018

The PepsiCo Foundation commits US$4.2 million to WaterAid to increase safe water access in at-risk communities in India and incremental US$2 million to China Women's...

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Campaigns Featured News

Pepsi and The Chainsmokers Celebrate Summer with Music

Olivia Pearce

June 13, 2018

Pepsi and Grammy-winning pop-duo bring the ultimate summer music experience to fans across the US Pepsi continues to bring unforgettable musical experiences to fans, this...

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Advertising Featured News

Kyrie Irving Returns As Uncle Drew For New Pepsi Generations Ad

Joshua Hughes

June 6, 2018

New Pepsi Generations ad features fan-favourite Uncle Drew ahead of Lionsgate feature film release Much-loved basketball playing septuagenarian, Uncle Drew, created by Pepsi, is back...

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Advertising Featured News

Pepsi and Dierks Bentley Celebrate Summer and Country Music

Joshua Hughes

May 22, 2018

Pepsi is a CMA Fest partner and will sponsor a special performance during the broadcast, airing on ABC To celebrate the launch of the Pepsi...

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Branding Featured News

PepsiCo Commits $US4 Million to Support Education and Job Training

Olivia Pearce

May 15, 2018

Grant from PepsiCo to Help 20,000 Females in the Bronx Increase Earning Potential The PepsiCo Foundation unveiled a US$4 million/£2.97 million grant to the Robin Hood...

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Featured Marketing News

UEFA and Pepsi Announce Dua Lipa as Opening Ceremony Performer

Olivia Pearce

May 9, 2018

New Rules Singer to Help Fans Celebrate All Things Football with Pepsi at the UEFA Champions League Final UEFA and Pepsi have announced Dua Lipa...

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Campaigns Featured News

UK Businesses Commit to UK Plastics Pact against Plastic Waste

Olivia Pearce

April 26, 2018

UK Plastics Pact by WRAP Adopted by 42 UK Businesses Bringing Together All Links in the Plastic Production Chain Unnecessary single-use plastic packaging will be...

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Campaigns Featured News

Pepsi Launches Global Capsule Collection, Bringing Pop to Fashion

Olivia Pearce

April 24, 2018May 8, 2018

Football, Fashion and Art Collide in Latest Pepsi Campaign Today, iconic beverage brand Pepsi announced a global capsule collection with fashion partners Boohoo, Umbro, Le...