Pepsi Archives | World Branding Forum

Read Time:2 Minute, 21 Second

PepsiCo accelerates efforts to build a more resilient and sustainable food system, reducing absolute GHG emissions more than 40% by 2030 across the entire value...

Read Time:1 Minute, 52 Second

Campaigns Featured News

Pepsi champions Black-owned restaurants in latest campaign

Joshua Hughes

January 5, 2021January 5, 2021

Pepsi's consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich...

Read Time:3 Minute, 3 Second

Campaigns Featured News

Pepsi gives back to New York City Bodegas and shoppers

Olivia Pearce

December 14, 2020December 14, 2020

Pepsi enlists Desus & Mero to help surprise local Bronx bodega owner with financial support to cover 2021 rent; gifts cash to bodega owners and...

Read Time:2 Minute, 57 Second

Campaigns Featured News

Pepsi and iHeartRadio partners for the upcoming HBCU virtual showcase

Olivia Pearce

November 19, 2020November 19, 2020

Pepsi is bringing together the exceptional marching bands from Florida A&M, Hampton University, Prairie View A&M and North Carolina A&T – some of whom are...

Read Time:2 Minute, 45 Second

Campaigns Featured News

Pepsi and Detroit Lions wishes its fan Happy Golladays

Olivia Pearce

October 30, 2020October 30, 2020

Pepsi is launching "Happy Golladays' - a campaign that proves nothing is more celebratory than football, over-the-top holiday threads and epic eats Detroit is home...

Read Time:4 Minute, 29 Second

Branding Featured News

Pepsi brings local football fans a taste of the in-stadium action at home

Olivia Pearce

September 10, 2020

Pepsi will give Rams and Chargers fans the ultimate at-home experience including an exclusive pregame concert with rapper Jay Rock In celebration of the highly...

Read Time:2 Minute, 58 Second

Campaigns Featured News

Pepsi launches its “Made for Football Watching” campaign

Olivia Pearce

August 19, 2020August 19, 2020

Pepsi celebrates NFL fans around the country who are "Made for Football Watching" While there is much uncertainty in the world of sports right now,...

Read Time:3 Minute, 35 Second

Branding Featured Marketing News

PepsiCo lands a seven-year partnership with the Philadelphia Eagles

Olivia Pearce

July 28, 2020

PepsiCo receives naming rights to HeadHouse Plaza at Lincoln Financial Field The Philadelphia Eagles and PepsiCo, a global food and beverage industry, have announced a...

Read Time:3 Minute, 16 Second

Advertising Campaigns Featured News

Pure Leaf Iced Tea and Amy Poehler teach us the art of No-ing

Joshua Hughes

February 28, 2020

Pure Leaf "No Is Beautiful" campaign encourages us to say "no" to the things that do not matter so we can say "yes" to more...

Read Time:3 Minute, 43 Second

Campaigns Featured News

Messi, Salah, Pogba and Sterling show-off in new Pepsi campaign

Olivia Pearce

February 20, 2020

Pepsi premieres 2020 international football campaign with action-packed commercial directed by award-winning filmmaker Pepsi is premiering its 2020 international football campaign in celebration of its...

Read Time:2 Minute, 39 Second

Advertising Featured News

Pepsi Zero Sugar paints red door black with Super Bowl ad

Joshua Hughes

January 30, 2020

Pepsi Zero Sugar challenges competition with new matte black can and reimagination of iconic "Paint It Black" To bring Pepsi Zero Sugar to the world’s...

Read Time:2 Minute, 29 Second

Advertising Campaigns Featured News

Pepsi kicks off newest tagline “That’s what I like” in two decades

Joshua Hughes

January 2, 2020

Pepsi encourages consumers to tune out the naysayers and enjoy life unapologetically With the new year officially here and everyone vowing to restrictive resolutions, Pepsi...