Pepsi Zero Sugar Archives | World Branding Forum

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Pepsi's "What's Your Walk-Up?" campaign celebrates the intrinsic connection between baseball and music Former Yankees pitcher CC Sabathia knows a thing or two about being...

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Campaigns Featured News

Pepsi launches its “Made for Football Watching” campaign

Olivia Pearce

August 19, 2020August 19, 2020

Pepsi celebrates NFL fans around the country who are "Made for Football Watching" While there is much uncertainty in the world of sports right now,...

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Branding Featured Marketing News

PepsiCo lands a seven-year partnership with the Philadelphia Eagles

Olivia Pearce

July 28, 2020

PepsiCo receives naming rights to HeadHouse Plaza at Lincoln Financial Field The Philadelphia Eagles and PepsiCo, a global food and beverage industry, have announced a...

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Advertising Featured News

Pepsi Zero Sugar paints red door black with Super Bowl ad

Joshua Hughes

January 30, 2020

Pepsi Zero Sugar challenges competition with new matte black can and reimagination of iconic "Paint It Black" To bring Pepsi Zero Sugar to the world’s...

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Advertising Campaigns Featured News

Pepsi kicks off newest tagline “That’s what I like” in two decades

Joshua Hughes

January 2, 2020

Pepsi encourages consumers to tune out the naysayers and enjoy life unapologetically With the new year officially here and everyone vowing to restrictive resolutions, Pepsi...

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

Olivia Pearce

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...