Partnerships Archives | World Branding Forum

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Mindshare and POSSIBLE have partnered to create a platform that helps brands leverage their investments across the Amazon sphere. Mindshare and POSSIBLE are launching a...

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Branding Featured News Videos

Sprite Debuts Vince Staples’ Rain Come Down Video

Olivia Pearce

June 23, 2017June 24, 2017

Sprite has rolled out Vince Staples’ music video for Rain Come Down, which is the second single from his new album titled Big Fish Theory....

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Featured Marketing News

Burger King Shakes it Up with Lucky Charms Treat

Deborah Joy Peter

June 20, 2017June 20, 2017

Burger King has partnered with cereal brand, Lucky Charms, to add a new milkshake to its menu at participating outlets across America. Burger King has introduced...

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Featured Industry News Technology

Wunderman Partners with Salmon for New Division

Thomas Ng

June 20, 2017June 20, 2017

Wunderman is beefing up its global offering with the addition of a new division launched in partnership with ecommerce consultancy, Salmon. Wunderman has launched a...

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Branding Featured News

Bebe Elevates Experience for the Savvy Female Shopper

Olivia Pearce

June 16, 2017June 16, 2017

Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers. Apparel, footwear, and fashion accessories group, Global...

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Featured Marketing News Videos

KFC Isn’t Chicken over First Zinger Space Mission

Deborah Joy Peter

June 13, 2017June 13, 2017

KFC and World View partner to support space research advancement, with the Zinger Stratollite launch window opening on 21 June. KFC and World View have partnered to...

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Branding Campaigns Featured News

Tommy Hilfiger Tunes into Fall with The Chainsmokers

Olivia Pearce

June 12, 2017June 12, 2017

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

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Advertising Featured News

Pizza Hut Spins Spidey Web around Classic Cheesy Bites

Joshua Hughes

June 12, 2017June 12, 2017

Pizza Hut is celebrating the Spider-Man: Homecoming release with the return of its Cheesy Bites Pizza to stores across the United States. Pizza Hut is...

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PokerStars Bets on Usain Bolt with Ambassadorship

Thomas Ng

June 8, 2017June 8, 2017

PokerStars has inked a strategic deal with star runner, Usain Bolt, who will promote the brand via marketing campaigns and live appearances. Amaya-run online poker...

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Advertising Featured News Videos

Costa Rica Entices Travellers with Choice Campaign

Deborah Joy Peter

June 6, 2017June 6, 2017

The Costa Rica Tourism Board has rolled out a new campaign with the United Nations World Tourism Organization and CNN in five markets. The Costa...

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Branding Featured News

Panini America Scores Deal with Christian Pulisic

Olivia Pearce

June 6, 2017June 6, 2017

Christian Pulisic’s memorabilia, including game-worn and game-used items, will now be available exclusively through Panini Authentic. Sports and entertainment collectibles company and FIFA World Cup...

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Mountain Dew Ups Game with Esports Partnerships

Thomas Ng

June 6, 2017June 6, 2017

Mountain Dew is widening its esports footprint via global powerhouse partnerships with Team Dignitas, Splyce, and Team SK Gaming. Mountain Dew has welcomed on board three global powerhouses...