KFC and DC Launch Across the Universe Comic Book
Colonel Sanders and Green Lantern team up to zing bad guys across the universe in the latest comic book release from KFC and DC. KFC...
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H&M Inks Partnership with Designer Erdem Moralıoğlu
H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...
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Fender Strikes a Chord with Country Music’s Brad Paisley
Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...
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Skechers Unwraps Perfect Fit for Girls with Shopkins
Skechers has introduced a back-to-school line for girls, which features a design collaboration with Shopkins and Moose Toys licensing deal. Skechers has launched a back-to-school footwear...
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Wirecard Eyes European Retailers with WeChat Deal
Wirecard has inked a Tencent deal offering European retailers a mobile payment method with access to over 938 million WeChat and Weixin users. Specialised in...
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Electrolux Expands Footprint with Best Takeover
Consumer electronics heavyweight, Electrolux, will acquire Best, a home solutions brand specialised in the design of kitchen hoods. Electrolux has agreed to acquire Best, a...
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Asics Canada Offers Penny Oleksiak Sponsorship Deal
In a new alliance with Asics Canada, Penny Oleksiak will represent the footwear and apparel brand in its performance and lifestyle silhouettes. Performance and lifestyle...
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British Airways Gets Cosy with The White Company
British Airways has tied up with The White Company for new bedding and amenity kits targeting the brand's premium Club World customers. British Airways has struck...
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Toronto Fashion Week Blazes the Fall Runway Trail
The Toronto Fashion Week fall show takes place in September and will feature a robust schedule and highlights across a three-day period. The team at...
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Flixy Games Unleashes Zareen Khan in Asura Fighter
Flixy Games has added a new avatar to its Asura Fighter series. The warrior character is played by actress and model, Zareen Khan. Bangalore-based developer, Flixy Games,...
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Calvin Klein Partners with The Xx over I Dare You
Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...
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Bud Light Opens Dive Bar Tour with Lady Gaga
Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....