Royal Canin has partnered with the Founder of The Animal Project Foundation, Carrie Ann Inaba, for its #Cat2VetDay campaign activities. According to a recent survey...
Procter & Gamble has increased safety around its Tide Pods and Gain Flings offerings to reduce accidents related to its liquid laundry pacs. Procter &...
Gain Theory has inked a multi-country partnership with EffWorks, an initiative that champions accountability and effectiveness in marketing. Global marketing effectiveness consultancy, Gain Theory...
H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...
Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...
Skechers has introduced a back-to-school line for girls, which features a design collaboration with Shopkins and Moose Toys licensing deal. Skechers has launched a back-to-school footwear...
Wirecard has inked a Tencent deal offering European retailers a mobile payment method with access to over 938 million WeChat and Weixin users. Specialised in...
Consumer electronics heavyweight, Electrolux, will acquire Best, a home solutions brand specialised in the design of kitchen hoods. Electrolux has agreed to acquire Best, a...
In a new alliance with Asics Canada, Penny Oleksiak will represent the footwear and apparel brand in its performance and lifestyle silhouettes. Performance and lifestyle...
British Airways has tied up with The White Company for new bedding and amenity kits targeting the brand's premium Club World customers. British Airways has struck...