Partnerships Archives | World Branding Forum

Read Time:1 Minute, 13 Second

Tazo has partnered with drag star, Alyssa Edwards, to curate a camp experience aimed at inspiring fans to drop their routines and discover. Tazo has...

Read Time:1 Minute, 11 Second

Design Featured News

Volkswagen Inks Hankook Tyre Deal for Tiguan

Thomas Ng

October 23, 2018

Volkswagen has expanded its Hankook alliance. The brand will provide original fitment tyres for the carmaker’s sport-look 2018 Tiguan R-Line. Volkswagen is once more collaborating...

Read Time:53 Second

Branding Featured News

Kellogg’s Gets to Baking with Padma Lakshmi

Olivia Pearce

October 22, 2018October 22, 2018

Kellogg's has partnered with Padma Lakshmi, who will host a baking challenge to find a new ‘must-make’ cereal-themed holiday dessert. Kellogg’s has teamed up with...

Read Time:1 Minute, 4 Second

Featured Marketing News

Green Giant Fresh Ties Up with Amanda Lemein

Anisha Kapoor

October 22, 2018October 22, 2018

Green Giant Fresh has introduced a new line featuring meal bowls with a vegetable base and a partnership with food expert, Amanda Lemein. Green Giant...

Read Time:1 Minute, 3 Second

Visa Widens Token Service Alliance with Netflix

Thomas Ng

October 19, 2018October 19, 2018

Visa expands tokenisation partnership with Netflix to improve usability and security around the digital payments experience across the globe. Building on a pilot programme that...

Read Time:1 Minute, 26 Second

Featured Marketing News Videos

Tissot Takes Time to New Heights with the NBA

Anisha Kapoor

October 16, 2018

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...

Read Time:1 Minute, 4 Second

Travelport Lands Air India in Competitive Tender

Thomas Ng

October 15, 2018October 15, 2018

Travelport has been awarded the Air India account after a competitive pitch involving several contenders. The contract begins in November. Travel commerce platform, Travelport, has...

Read Time:1 Minute, 58 Second

Campaigns Featured News Videos

Disney and Girl Up Lead with #DreamBigPrincess

Deborah Joy Peter

October 11, 2018October 17, 2018

Disney and Girl Up run #DreamBigPrincess which features 21 aspiring filmmakers from 13 countries and 20 female leaders of industry. Disney has launched a global video series...

Read Time:1 Minute, 39 Second

Campaigns Featured News Videos

Barbie Combats Bias via Dream Gap Project

Deborah Joy Peter

October 10, 2018October 10, 2018

Barbie has signed on with three research partners to fight gender bias through its multi-year global initiative called the Dream Gap Project. Barbie has created...

Read Time:1 Minute, 26 Second

Branding Featured News

Hennessy Serves Master Blender’s Selection N°3

Deborah Joy Peter

October 5, 2018October 5, 2018

Hennessy has added a third entry to its Master Blender’s series. The limited-edition cognac was crafted by Renaud Fillioux de Gironde. Hennessy has unveiled its...

Read Time:1 Minute, 18 Second

Featured Marketing News

Colgate Brushes Up on Smile with Debra Messing

Joshua Hughes

October 5, 2018October 6, 2018

Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range. Colgate has teamed up with television’s...

Read Time:1 Minute, 26 Second

Branding Featured News Videos

PayPal Scores Global Deal with Phoenix Suns

Olivia Pearce

October 3, 2018October 6, 2018

PayPal is official payment partner for three Suns brands and first jersey patch partner of Arizona’s original professional sports franchise. PayPal has inked a global...