Partnerships Archives | World Branding Forum

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Hilton presents all-inclusive offerings through Playa Hotels & Resorts alliance, with the addition of three beachside resorts in two countries. Hilton has added three beachside...

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Avon Rejects Violence and Inspires Change

Olivia Pearce

November 26, 2018November 27, 2018

Avon has rolled out a global campaign titled #EmbraceTheChange to put an end to violence against women and girls all across the world. Avon has introduced a...

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British Airways Sweetens American Travel Deal

Olivia Pearce

November 23, 2018November 23, 2018

British Airways and American Airlines are teaming up to offer travellers new routes from London to several cities across the United States. In tandem with...

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Ubisoft Ups Game with Assassin’s Creed Wines

Joshua Hughes

November 19, 2018November 19, 2018

Ubisoft has partnered with Lot18 over a limited-edition wine collection featuring six selections based on the characters of Assassin’s Creed. Ubisoft, the gaming giant, and...

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Danskin Reveals First Jenna Dewan Collection

Anisha Kapoor

November 15, 2018November 15, 2018

The new Jenna Dewan x Danskin collection is now available online and in stores, and features activewear, intimates, and dancewear. Heritage dance and lifestyle group,...

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Nike Steps into the Shade with Kevin Durant

Anisha Kapoor

November 14, 2018November 14, 2018

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles. Sports eyewear brand,...

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Fiat Spins Sting and Shaggy to Spider Beat

Deborah Joy Peter

November 9, 2018November 9, 2018

Fiat has partnered with Sting and Shaggy for the duo's Gotta Get Back My Back video, in which the brand’s 124 Spider Abarth is featured. Fiat is...

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Branding Featured News

Williams Sonoma Goes Willy Wonka for Christmas

Olivia Pearce

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

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JetBlue Ups Swagger with Brooklyn Nets Alliance

Olivia Pearce

November 2, 2018November 2, 2018

JetBlue renews its alliance with the Brooklyn Nets and Barclay Center, extending it for five more years, while the BK Blue boasts a new look. JetBlue has revealed...

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Eloquii Showcases Holiday Capsule by Jason Wu

Deborah Joy Peter

November 2, 2018

Eloquii has premiered a holiday capsule collection created with Jason Wu. The launch campaign features body activist, Paloma Elsesser. Women’s plus-size clothing brand, Eloquii, has...

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Choice Hotels Clinches Brookwood Suite Deal

Anisha Kapoor

October 31, 2018October 31, 2018

Choice Hotels has secured a deal with the Brookwood group to open more than 20 WoodSpring Suites locations over the next few years. Choice Hotels...

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Visit London Creates First with #LondonParisNow

Deborah Joy Peter

October 30, 2018October 30, 2018

Visit London has teamed up with the Paris Tourist Office and Eurostar to urge American millennials to visit London and Paris as one vacation. Visit...