Partnerships Archives | World Branding Forum

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From 23 November, viewers will be able to shop for budget-friendly looks from the show through daily sales via the Joss & Main website. Home...

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Branding Featured News

Nestlé Milo Inks Global FC Barcelona Sponsorship Deal

Olivia Pearce

November 22, 2016November 22, 2016

Through a newly struck partnership with FC Barcelona, Nestlé Milo will serve as an official sponsor of the club for the next four years. The...

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Featured Marketing News

Tide Canada Partners with Nelly Furtado for Purclean

Deborah Joy Peter

November 18, 2016November 18, 2016

For the launch of its new eco-friendly detergent, Purclean, Tide has named Nelly Furtado an advocate for its campaign with WWF-Canada. Tide has teamed up...

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Branding Featured News

Lego Debuts World’s Largest Retail Store in London

Olivia Pearce

November 17, 2016November 18, 2016

The largest Lego store opens in Leicester Square, with a focus on inspiring creativity through new experiences and interactive workshops. Global play materials giant, the...

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Branding Campaigns Featured News Videos

John Lewis Unlocks Holiday Cheer with Buster The Boxer

Olivia Pearce

November 10, 2016November 10, 2016

John Lewis has rolled out a Christmas campaign titled Buster The Boxer, which entails partnerships with Sky and The Wildlife Trusts. John Lewis has launched...

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Branding Featured News Videos

British Airways Locks in Viceland Programming Deal

Olivia Pearce

November 9, 2016November 10, 2016

Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system. British Airways has inked a deal with Vice...

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Featured Industry News

London Heathrow Engages ALD for Club Aspire

Joshua Hughes

November 8, 2016November 8, 2016

Club Aspire will be available to premium passengers of participating airlines and Priority Pass, LoungeKey, and Lounge Club members. Airport Lounge Development has unveiled its...

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Featured Marketing News

Solace Signs On as an Alpine Canada Gold Partner

Deborah Joy Peter

November 8, 2016November 8, 2016

Solace will support strategic research and innovation projects to give Alpine Canada athletes and coaches data they can analyse and apply. Alpine Canada has entered into...

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Featured Marketing News

Church’s Chicken Plots $40 Million Expansion

Deborah Joy Peter

November 4, 2016November 4, 2016

Church’s Chicken has signed Volunteer Chicken on as a franchisee; the latter will open 10 Tennessee restaurants over the next five years. Church’s Chicken is set...

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News Technology

MoneyGram Partners with Bank of the Philippine Islands

Thomas Ng

November 4, 2016November 4, 2016

The collaboration strengthens the digital footprint of MoneyGram in the Philippines, one of the world's largest remittance markets. MoneyGram has inked a partnership agreement with the Bank...

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Featured Marketing News Videos

Safilo Enhances Eyewear Production with 3D Printing

Deborah Joy Peter

November 3, 2016November 4, 2016

Safilo has stuck a partnership with Stratasys; the eyewear giant will use 3D printing for several key brands like Carrera, Dior, and more. Global eyewear...

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Advertising Featured News Videos

Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

November 1, 2016November 1, 2016

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...