Partnerships Archives | World Branding Forum

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Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...

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News Public Relations

Burson-Marsteller Partners with Publicom in Greece

Anisha Kapoor

December 30, 2016December 31, 2016

Burson-Marsteller has moved to partner with Greek communications firm, Publicom, with the deal set to take effect on 1 January 2017. Global public relations and...

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Featured Marketing News

Sparx Hockey Partners with NWHL and Thomas Vanek

Joshua Hughes

December 29, 2016December 29, 2016

Sparx Hockey has inked a deal with the National Women’s Hockey League as well as financial backing from NHL player, Thomas Vanek. Athletics brand, Sparx...

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Branding Featured News

Coach Lands Selena Gomez as Brand Ambassador

Olivia Pearce

December 19, 2016December 19, 2016

Coach has welcomed Selena Gomez on board as the new face of the brand. The deal commences with a fall fashion campaign in 2017. Coach,...

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News Technology

L’Oréal Canada Secures Technology Tie-up with Dubdub

Thomas Ng

December 12, 2016December 12, 2016

The partnership with dubdub will enable L'Oréal Canada to monetise video content and track performance across its influencer network. L'Oréal Canada has inked a deal with Toronto-based...

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Advertising Featured News

Grand Hyatt Does Holiday Grandeur with Josh Groban

Joshua Hughes

December 9, 2016December 9, 2016

Grand Hyatt has launched its Go Grand for the Holidays push by partnering with Josh Groban and hosting a unique carolling experience. Grand Hyatt and...

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Casio Debuts Baby-G’s Hello Kitty Collaboration Model

Thomas Ng

December 8, 2016December 8, 2016

Available at Macy's and select department and fashion apparel stores, Casio has released its Hello Kitty collaboration model for Baby-G. Casio America has moved to...

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Branding Featured News

Guess Grows Latin America Footprint with Paraguay

Olivia Pearce

December 2, 2016December 2, 2016

With the Asunción retail concept store now launched, Guess will continue its expansion strategy with further openings in Latin America. Guess has opened its inaugural...

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Branding Featured News Videos

Nintendo and Universal Parks Ink Global Deal

Joshua Hughes

November 29, 2016November 29, 2016

Nintendo will leverage its expansive gaming expertise to develop family entertainment offerings for the millions of Universal fans. Nintendo has entered into a global partnership...

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Snickers Jumps into the Ring with WrestleMania 33

Thomas Ng

November 28, 2016November 28, 2016

In line with its renewed sponsorship of the franchise, Snickers will receive broadcast and digital exposure to connect with WWE’s global fan-base. Confectionery giant, Snickers,...

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Design Featured News

Esprit Styles Up with Myntra to Draw Indian Shoppers

Deborah Joy Peter

November 25, 2016July 18, 2022

Esprit has struck a partnership with Myntra and will launch its latest collection exclusively across the online Indian fashion destination. Casualwear designer, Esprit, has forged...

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Featured Marketing News

British Airways Ropes in Alaska Airlines Partnership

Deborah Joy Peter

November 24, 2016November 24, 2016

The British Airways deal allows travellers to book flights to seven destinations across the West Coast of America and three in Hawaii. British Airways has...