Partnerships Archives | World Branding Forum

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Film Campaign Coincides with 20 Year Partnership between Nike and FC Barcelona Nike recently released its campaign film, The Ball Makes Us More, celebrating the special...

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Featured Marketing News

Juneyao Airlines and ANA Launch Codeshare and Flyer Partnership

Nathaniel Mark

March 14, 2018

Codeshare Agreement between Juneyao Airlines and ANA Will Mainly Involve Sino-Japan Trunk Routes Juneyao Airlines, a private-owned airlines in mainland China and the first "Connecting...

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Branding Featured News

Zumba Teams Up with Meghan Trainor in “No Excuses” Video

Olivia Pearce

March 6, 2018

Zumba Fan Meghan Trainor Becomes First Recording Artist to Star in Official Zumba Choreography Video Grammy-award winning singer and songwriter, Meghan Trainor, and Zumba, a global...

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Campaigns Featured News

Smirnoff and Spotify Partner in Promoting Female Artists

Olivia Pearce

March 5, 2018

Vodka Brand Launches Smirnoff Equaliser Platform and Celebrates the Achievements of Women Everywhere Smirnoff, a global Vodka brand, launched a new extension of its "Equalising...

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Featured Marketing News

Icelandic Glacial Teams Up with Coca-Cola European Partners

Nathaniel Mark

March 2, 2018

Partnership Will Expand Icelandic Glacial's Domestic Footprint in Home Base Icelandic Glacial, a premium water brand, has partnered with Coca-Cola European Partners Iceland to expand...

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Featured Marketing News

Honor Partners with KOCHÉ in First-Ever Fashion Partnership

Nathaniel Mark

March 1, 2018

Fashion Partnership Reinforces its Trendy Statement for the Newly-Launched Honor 9 Lite Honor, a smartphone e-brand under Huawei Group, announced its first collaboration with fashion...

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Branding Featured News

IMAX and PVR Agree on Five New Theatres in India

Olivia Pearce

February 26, 2018

PVR Commits to 10 New IMAX Theatres in Less Than a Year IMAX and PVR, an exhibition chain in India, announced an agreement for five...

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Featured Marketing News

Cobra Electronics Partners with NASCAR’s Bubba Wallace

Nathaniel Mark

February 13, 2018

Bubba Wallace to Serve as Brand Ambassador for Cobra Line of Mobile Electronics Cobra Electronics, a leading designer and marketer of award-winning automotive, mobile and...

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Branding Featured News

Tommy Hilfiger Partners with Mercedes-AMG Petronas Motorsport

Olivia Pearce

February 6, 2018

Multi-Year Deal Brings Tommy Hilfiger Brand Back to World of Formula One for First Time in 17 years Tommy Hilfiger, which is owned by PVH...

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Grab and Samsung Drive Digital Inclusion in SEA with Signed MOU

Thomas Ng

February 2, 2018February 5, 2018

Wide-Ranging MOU between Grab and Samsung to bring Benefits of Technology to Millions Across SEA Grab, an on-demand transportation and mobile payments platform in Southeast...

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Campaigns Featured News

Crocs Partners with Drew Barrymore in New Collection

Olivia Pearce

February 1, 2018

The Color-Block Collection is the First of Two Celebrity Product Collaborations for Crocs Crocs, a global footwear brand for women, men and children, today announced...

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Featured Marketing News

Airgain Partners with McLaren Technology Group

Anisha Kapoor

January 31, 2018

Wireless Connectivity Capabilities from Airgain to Accelerate Performance On and Off the Track Airgain, a company offering wireless connectivity platforms announced a new multi-year partnership...