Partnerships Archives | World Branding Forum

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Sophistication and premium services meet in Acqua di Parma-Etihad Airways association which began in 2014 Etihad Airways has launched a major new partnership with the...

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Huawei and Audi Sign Memorandum of Understanding for Strategic Cooperation

Thomas Ng

July 12, 2018

Huawei and Audi have additionally agreed to jointly develop training programmes in order to strengthen the skills of technology experts in two key areas Huawei,...

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Branding Featured News

Renault Becomes the Official Automobile Partner of Paris Saint-Germain

Olivia Pearce

July 12, 2018

Paris Saint-Germain and Renault signed an official partnership, linking the two organisations for the next three seasons Together, Paris Saint-Germain and Renault will develop large-scale,...

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Branding Featured News

Tesco and Carrefour to Create Long-Term Strategic Alliance

Olivia Pearce

July 2, 2018July 2, 2018

Strategic alliance between Tesco and Carrefour will enable both companies to improve the quality and choice of products The alliance between Carrefour and Tesco will...

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Branding Featured News

Volvo and LEGO Team Up with Children to Create Futuristic Wheel Loader

Olivia Pearce

June 27, 2018June 27, 2018

Now the wheel loader becomes a LEGO set, paving the way for real-life construction machines Volvo Construction Equipment and LEGO Technic construction toys have joined...

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Featured Marketing News

Anheuser-Busch and USA Rice to Strengthen American Rice Industry

Nathaniel Mark

June 21, 2018June 13, 2023

Anheuser-Busch, one of America’s largest end user of domestic rice invests in partnership to drive sustainability and support local and regional economies Anheuser-Busch and USA...

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Campaigns Featured News

Herbalife Partners With American Red Cross On #MissingType Campaign

Olivia Pearce

June 13, 2018

Campaign by American Red Cross in partnership with Herbalife to increase awareness for much needed blood donations In its ongoing support of the American Red...

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Featured Marketing News

British Airways Says Bula to Fiji with Fiji Airways

Nathaniel Mark

June 6, 2018

British Airways rolls out £4.5 billion, five-year customer investment plan, with focus on excellence in premium cabins and more choice and quality for all customers...

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Campaigns Featured News

Lipton and TripAdvisor Partner on 2018 Route 66 Road Trip Gems

Olivia Pearce

June 5, 2018

Road Trippers invited to experience the best of iconic American highway the weekend of Iced Tea Day with Lipton and TripAdvisor Just as families are...

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Branding Featured News

Swarovski Partners With Designers on Limited-Edition Collection

Olivia Pearce

June 5, 2018

Designers include Rosie Assoulin, Kenneth Cole, Tabitha Simmons, Jason Wu and Nadja Swarovski In celebration of the 2018 Council of Fashion Designers of America Fashion...

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Advertising Featured News

Pepsi and Dierks Bentley Celebrate Summer and Country Music

Joshua Hughes

May 22, 2018

Pepsi is a CMA Fest partner and will sponsor a special performance during the broadcast, airing on ABC To celebrate the launch of the Pepsi...

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Campaigns Featured News

Demi Lovato Launches New Summer Capsule Collection With Fabletics

Olivia Pearce

May 17, 2018

The Demi Lovato for Fabletics collection will feature elevated designs made to perform Fabletics unveiled their continued collaboration with Demi Lovato with a fresh Summer 2018...