Paralympic Games Archives | World Branding Forum

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The Coca-Cola Company's Olympic journey began on a freight ship in 1928. The transport arrived in Amsterdam carrying the US Olympic Team and 1,000 cases...

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Branding Featured News

Team USA Athletes Join Team Toyota Roster

Olivia Pearce

November 16, 2017November 17, 2017

U.S. Olympic and Paralympic Winter Hopefuls join the Toyota Team of Inspiring Athletes Toyota announced the addition of 19 Team USA athletes to its Team...

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Branding Featured News

Tokyo 2020 Debuts Chequered Emblems for the Olympics

Olivia Pearce

April 26, 2016April 27, 2016

The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...