Packaging Archives | World Branding Forum

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Yoghurt brand The Collective has unveiled refreshed packaging across its entire range. The updated packaging is being rolled out across its Gourmet, Dairy-free Gourmet and...

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Featured General News

Heinz Partners with Pulpex for Sustainable Solutions

Olivia Pearce

May 10, 2022May 10, 2022

In a partnership with sustainable packaging company Pulpex, Heinz could soon come in a bottle made from 100 percent sustainably sourced wood pulp. The announcement...

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Tesco launches new refillable shopping

WBF

September 23, 2021September 23, 2021

Tesco has introduced a new line of 88 products that will help the company to reduce waste. They have partnered with Loop to make this...

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Advertising Branding Design News

Coca-Cola turns Sprite bottles clear

Olivia Pearce

June 18, 2019

Coca-Cola have announced that it will change the packaging of their Sprite bottles from green to clear. Even though the green bottles are recyclable, the...

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Branding Featured News

Coca-Cola Canada Goes Big with Mini Bottles

Olivia Pearce

March 26, 2019March 26, 2019

The mini bottles from Coca-Cola Canada are now available nationwide at grocery and convenience stores and also some food service outlets. Coca-Cola Canada has introduced...

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Branding Featured News

Thinsters Rolls into Shape with Brand Refresh

Olivia Pearce

January 14, 2019April 21, 2019

Mrs. Thinster’s Cookie Thins has undergone a refresh that includes the name change to Thinsters, a redefined focus, and updated packaging.

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Featured Marketing News

CloroxPro Unifies Health and Commercial Biz

Anisha Kapoor

October 29, 2018October 29, 2018

For greater impact, CloroxPro has been revealed as the new unified brand for the company’s healthcare and commercial cleaning portfolios. Clorox has unveiled CloroxPro, a...

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Advertising Featured Marketing

Tesco Trials Money Back on Returned Plastic Bottles

Olivia Pearce

September 27, 2018

Tesco has announced ways to make customers to recycle and reuse plastic packaging, and stepped up its commitment to move to a closed loop packaging...

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Branding Featured Technology

Henkel announces ambitious targets for sustainable packaging

Thomas Ng

September 4, 2018

By 2025, 100 percent of packaging will be recyclable, reusable or compostable. Henkel has been focusing on sustainability in packaging for several decades: All of...

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Design Featured News

LEGO Group Aims for 100% Sustainable Packaging by 2025

Olivia Pearce

April 23, 2018May 8, 2018

Ambitions by LEGO Group Include Replacing Single-Use Disposable Plastics and Finding Recycled or Sustainably Sourced Bio-Based Materials for All Plastic Based Packaging In 2015 the...

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Design Featured News

Henkel Expands Use of Regranulated Resin in Flexible Packaging

Olivia Pearce

April 19, 2018

Henkel and Mondi Partner to Boost Percentage of Reclaimed Content in Packaging Consumer goods company, Henkel, is committed to creating more value for its consumers...