outdoor Archives | World Branding Forum

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Passenger, founded by husband-and-wife team Richard and Alexa Sutcliffe, saw sales more than quadruple from 2019 to £11 million in 2021. The New Milton-based business...

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Campaigns Featured News

Sol Chelada Announces American Release

Deborah Joy Peter

February 28, 2019February 28, 2019

Mexican savoury beer offering, Sol Chelada, has made its way into the United States and will be made available to consumers via MillerCoors. Mexican beer...

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Advertising Featured News

Calvin Klein Rolls Out 205W39NYC Global Push

Joshua Hughes

July 24, 2017July 24, 2017

Calvin Klein is launching its fall global ad campaign in 22 markets to introduce the fashion brand’s 205W39NYC collection by Raf Simons. Calvin Klein has debuted...

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Forcepoint Raises Cyber Shield to Protect the Human Point

Thomas Ng

July 12, 2017July 17, 2017

To reinforce its central theme, Forcepoint has devised a new brand push featuring broadcast, digital, social, outdoor, and print elements. Global cybersecurity provider, Forcepoint, has...

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Branding Featured News

Armitron’s New Adventure Outdoor Watch Collection

Thomas Ng

April 24, 2017April 25, 2017

Armitron debuts new Armitron Adventure line of outdoor watches Armitron's new collection embodies the adventurer while combining Armitron's style and quality. The flagship adventure styles...

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Featured Industry News

Eurobest Concludes with 2016 Winners Unveiled

Anisha Kapoor

December 5, 2016December 5, 2016

For eurobest, 116 jury members from across Europe selected the best work during the three-day event, with this year’s winners announced. The eurobest Festival of...

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Branding Campaigns Featured News

Stuart Weitzman Falls into Step with Gigi Hadid

Olivia Pearce

June 15, 2016June 16, 2016

The model will represent Stuart Weitzman for its Fall 2016 campaign which will showcase brand’s new season's essential silhouettes. Global footwear giant, Stuart Weitzman, has...

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Featured Marketing News

Wayfair Hits Homerun with Outdoor Menu Expansion

Deborah Joy Peter

April 11, 2016April 11, 2016

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor. Online home furnishings giant, Wayfair,...