OOH Archives | World Branding Forum

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Launching in the UK, Romanian, Belgium, Germany, Italy, and Spain, the MoneyGram effort will feature across all primary media channels. MoneyGram is rolling out a...

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Featured Marketing News

Pernod Ricard Shares TouchTunes’ Message in a Bottle

Deborah Joy Peter

September 15, 2016September 15, 2016

The Pernod Ricard deal will see Absolut, Malibu, and Jameson sponsor TouchTunes’ first integrated local transit information programme. Pernod Ricard USA brands, Absolut Vodka, Malibu, and...

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R/GA Opens Application for IoT Venture Studio UK

Deborah Joy Peter

September 5, 2016September 5, 2016

R/GA applications are open to entrepreneurs and start-ups leading the development of new and emerging technologies in all areas of IoT. R/GA Ventures has kicked...

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Advertising Featured News

T-Systems Teases with First London Bus Campaign

Joshua Hughes

June 29, 2016June 29, 2016

The T-Systems push entails the wrapping of five double-decker buses with a giant ‘teaser’ IP address meant to attract the city’s IT executives. Deutsche Telekom's...

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Branding Campaigns Featured News Videos

Giffgaff Excites London with Giant #Iamgiffgaff Billboard

Olivia Pearce

June 27, 2016June 27, 2016

The primary spot from the giffgaff push has garnered more than one million views on YouTube alone since its recent debut. Mobile network, giffgaff, launched...

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Featured Industry News

Cannes Lions Presents Day Four and Lions Innovation

Anisha Kapoor

June 22, 2016June 22, 2016

Creative Effectiveness, Design, Outdoor, PR, Product Design, and Digital Craft winners were named, and the Lions Innovation started at Cannes Lions. The third awards show...

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Branding Campaigns Featured News

Presidente Adds Tropical Pizzazz with Caribe Mode On

Olivia Pearce

May 17, 2016May 17, 2016

The Presidente push highlights a tie-up with Cuban sensation, Gente de Zona, and will see executions debut across OOH, radio, and digital. Caribbean based beer-maker, Presidente, has...

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Branding Campaigns Featured News Videos

PortsToronto Debuts It’s My Airport Push for Billy Bishop

Deborah Joy Peter

April 4, 2016April 4, 2016

The aim is to drive awareness towards the airport from a personal perspective and as an important piece of infrastructure of Toronto PortsToronto, the operator...

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Advertising Campaigns Featured News

China Eastern Flies First Class with Major UK Push

Joshua Hughes

November 26, 2015November 26, 2015

The initiative aims to showcase the airline’s daily direct flights from Heathrow to Shanghai as well as its business class offering Oriental airline company, China...

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Featured Marketing News Technology Videos

Outfront Switches On with Smart Media for Digital-OOH Mix

Thomas Ng

November 4, 2015November 4, 2015

The platform features addressable displays, cloud distribution, engaging content capabilities, and an app-driven infrastructure America’s Outfront Media has launched its advanced digital technology platform called...