Online Archives | World Branding Forum

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Nielsen today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America Nielsen said...

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Branding Featured Industry News Technology

UK Consumers Are Using Mobile Devices More Than Ever To Engage With Digital Travel Content

Thomas Ng

May 14, 2015July 4, 2023

Study from Expedia Media Solutions and comScore Reveals Consumer Travel Decisions in a Multiscreen World and the Implications to Travel Brands and Advertisers A new...

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Advertising Branding Campaigns Featured Marketing News Videos

Sports Brand ASICS Unveils New Global Tennis Campaign Starring Gael Monfils

Olivia Pearce

May 8, 2015July 4, 2023

ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...

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Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...

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Branding Campaigns Featured Marketing News Technology

Curio – A Collection by Hilton Invites Consumers to Celebrate Individuality through New Campaign

Joshua Hughes

April 28, 2015July 4, 2023

Curio Launches Hilton HHonors Promotion in Conjunction with New Website and ‘Be Intrigued’ Campaign Hilton Worldwide’s growing global brand, Curio – A Collection by Hilton,...