Online Shopping Archives | World Branding Forum

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The Skechers app allows consumers in the United States to purchase their favourite styles anywhere they feel the need to shop for footwear. Skechers has...

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Featured Marketing News

Sears Canada Revamps Brand and Retail Concept

Deborah Joy Peter

August 24, 2016August 24, 2016

The biggest logo transformation in 32 years, the design features a font with a fresh take on the maple leaf to signal a redefined Sears...

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Featured Marketing News

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Featured Marketing News

Wayfair Hits Homerun with Outdoor Menu Expansion

Deborah Joy Peter

April 11, 2016April 11, 2016

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor. Online home furnishings giant, Wayfair,...

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Branding Featured News

Barclaycard US Extends Credit Line with priceline.com

Deborah Joy Peter

October 16, 2015October 16, 2015

The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...

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Branding Featured News

Macy’s Tailors Masculine Charm with OppoSuits Debut

Deborah Joy Peter

October 15, 2015October 15, 2015

The brand will expand on the offering in mid-October, with six additional holiday styles set to roll out across 310 stores and online Macy’s has...

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Branding Featured Industry Marketing News Technology

How The World Shops Cross-border

Thomas Ng

February 9, 2015July 4, 2023

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...