Online Shopping Archives | World Branding Forum

October 6, 2021

Amazon is expanding its presence on the High Street by opening its first non-food store in the UK - Amazon 4-Star. The shop is located...

Read Time:2 Minute, 29 Second

Klarna launches the KlarnaSense initiative to stop impulse purchases

July 13, 2020

Klarna encourages consumers to ask themselves "Do I love it? Will I use it? Is it worth it?" before they head to the checkout Klarna,...

Read Time:1 Minute, 45 Second

ZALORA brings new measurement capabilities to brands in Asia

May 28, 2020

ZALORA collaborates with The Trade Desk on attribution integration across Asia ZALORA, Asia’s online fashion destination and winner of the World Branding Awards, and The...

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Waitrose to split from Ocado, launches national expansion campaign

March 3, 2020

Waitrose chefs and product developers to launching or redevelop more than 5000 own-label products this year Waitrose, a brand of British supermarkets, has started a...

Read Time:2 Minute, 42 Second

Old Navy Debuts Plus Collection in 75 Stores in Latest Campaign

August 21, 2018

Old Navy confidence-boosting “Size YES” campaign celebrates inclusive size range for all customers As a continuation of the brand’s commitment to the democracy of style...

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Bebe Elevates Experience for the Savvy Female Shopper

June 16, 2017June 16, 2017

Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers. Apparel, footwear, and fashion accessories group, Global...

Read Time:2 Minute, 9 Second

Gucci Exclusive Capsule Collection On MR PORTER

April 10, 2017April 11, 2017

MR PORTER and Gucci collaboration under creative direction of Alessandro Michele The 43-piece Gucci capsule collection will be revealed on MR PORTER on 18 May 2017....

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Design Featured News

Esprit Styles Up with Myntra to Draw Indian Shoppers

Deborah Joy Peter

November 25, 2016July 18, 2022

Esprit has struck a partnership with Myntra and will launch its latest collection exclusively across the online Indian fashion destination. Casualwear designer, Esprit, has forged...

Read Time:1 Minute, 6 Second

Joss & Main Partners HGTV’s Brothers Take New Orleans

November 23, 2016November 23, 2016

From 23 November, viewers will be able to shop for budget-friendly looks from the show through daily sales via the Joss & Main website. Home...

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Branding Campaigns Featured News Videos

Christmas Comes Early with eBay Holiday Campaign

November 7, 2016November 7, 2016

Titled The Giver, the spot takes eBay viewers on the emotionally gratifying journey of finding and giving the perfect holiday present. EBay has unveiled a...

Read Time:1 Minute, 37 Second

eBay Collective to Enhance Shopper Experience