Online Retail Archives | World Branding Forum

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Instagram launch product notifications in a new update, allowing brands to promote new products, and users to set up notifications for when they launch. The...

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Featured Marketing News

Victoria’s Secret Reveals 2019 Swim Collection

Anisha Kapoor

March 18, 2019March 19, 2019

Released exclusively online, Victoria’s Secret has once more unveiled its Swim Collection, which features the best silhouettes of the season. Victoria’s Secret has released its...

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Featured Marketing News

Cost Plus Greets Fans with Hello Kitty Goods

Anisha Kapoor

February 13, 2019February 17, 2019

Cost Plus has signed a deal to make available to its shoppers the new Hello Kitty range from Sanrio at its stores and online. Cost...

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Campaigns Featured News

Skechers Delivers Second Limited-Edition Series

Olivia Pearce

January 18, 2019March 5, 2019

For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...

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Featured Marketing News Videos

Bath & Body Works Is Smelling Like Christmas

Anisha Kapoor

October 30, 2018October 30, 2018

Bath & Body Works has launched its What Christmas Smells Like push to introduce its Christmas body care offerings and winter fragrances. American speciality retailer, Bath...

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Featured Marketing News Videos

Danielle Brooks Ups Fashion to Figure Appeal

Anisha Kapoor

October 12, 2018October 12, 2018

Fashion to Figure has named Danielle Brooks its brand ambassador. She will feature in a holiday campaign dubbed #InclusionRevolution. Fashion to Figure has named television’s...

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Campaigns Featured News

Gucci Exclusive Capsule Collection On MR PORTER

Olivia Pearce

April 10, 2017April 11, 2017

MR PORTER and Gucci collaboration under creative direction of Alessandro Michele The 43-piece Gucci capsule collection will be revealed on MR PORTER on 18 May 2017....

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Featured Marketing News

Macy’s Sparks Urbane Flare with Designs by Yigal Azrouel

Deborah Joy Peter

February 16, 2017February 16, 2017

Macy's has launched a new range dubbed YYIGAL. Created by Yigal Azrouel, it features tops, faux leather motorcycle jackets, and more. Macy's has unveiled a...

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Natori Enhances Digital Strength with Website Overhaul

Thomas Ng

November 30, 2016December 1, 2016

Natori is beefing up its digital presence with a website redesign, a move executed in partnership with BigCommerce and Groove. Luxury brand, Natori has introduced...

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Branding Featured News

Hennes & Mauritz Debuts Inaugural Black Friday Line

Olivia Pearce

November 11, 2016November 11, 2016

To reel in the biggest shopping day of the year, Hennes & Mauritz has released a Black Friday collection for men, women, and kids. Hennes...

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Featured Marketing News

UGG Switches to Winter Warmth with Toscana Wear

Deborah Joy Peter

October 14, 2016October 15, 2016

Newly launched, the fashion brand’s exclusive capsule collection is only available at select retail locations and via the UGG retail website. UGG has nixed the...

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A Bathing Ape Goes Digital on European Audience

Deborah Joy Peter

September 30, 2016September 30, 2016

The A Bathing Ape service is accessible to European consumers, and includes markets like Austria, Belgium, Denmark, Finland, and France. Street fashion house, A Bathing...