Olympic Games Archives | World Branding Forum

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Worldwide Olympic Partner, Bridgestone, to support Olympic Winter Games with product supply, athlete partnerships, education programmes and more Bridgestone, a tyre and rubber company and...

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Branding Featured News

Team USA Athletes Join Team Toyota Roster

Olivia Pearce

November 16, 2017November 17, 2017

U.S. Olympic and Paralympic Winter Hopefuls join the Toyota Team of Inspiring Athletes Toyota announced the addition of 19 Team USA athletes to its Team...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...