Nike Archives | World Branding Forum

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The Converse Chuck 70 a Creative First for tattoo artist, Dr. Woo Converse, a wholly owned subsidiary of Nike, unveiled the Converse Chuck 70, a...

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Nike Stands Up for Equality in Sport Campaign

Olivia Pearce

January 15, 2018February 5, 2018

EQUALITY represents Nike’s belief that sports brings people together like nothing else Nike has a long history of speaking up for causes that reflect its...

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Branding Featured News

Foot Locker Partners with NIKE in Elevated Customer Experience Platform

Olivia Pearce

November 17, 2017November 21, 2017

Foot Locker Hires New Specialized NIKE Sales Associates Foot Locker announced today an elevated partnership model with NIKE. As part of the company's over-arching strategy...

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Foot Locker Kicks Up Make an Impression Campaign

Joshua Hughes

August 9, 2017August 9, 2017

Foot Locker has partnered with DeMarcus Cousins and Ndamukong Suh for its latest back-to-school advertising push, Make an Impression. Foot Locker has released a new...

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Nike Enhances Nike+ Run Club App Capabilities

Thomas Ng

August 23, 2016July 24, 2017

The Nike feature lets athletes cover more ground with an adaptive coaching engine that begins with a runner’s fitness level and goals. Nike has launched an...

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Nike Debuts Unlimited Will Starring Kyle Maynard

Joshua Hughes

August 18, 2016August 18, 2016

The latest installment from the ‘Unlimited’ campaign by Nike captures Kyle Maynard and his painstaking motivation to push his limits daily. Nike has unveiled the...

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Nike Joins Iron Nun to Celebrate Unlimited Youth

Joshua Hughes

August 17, 2016August 17, 2016

The Nike spot celebrates an amazing athlete, Sister Madonna Buder, and her determination to defy the conventional conception of age. Nike has launched a film...

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Nike Aims Basketball High with Unlimited Together

Joshua Hughes

August 11, 2016August 11, 2016

Consumer activations by Nike have rolled out in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo. Nike has launched a new film...

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Branding Featured News

Nike Flexes Digital Muscle with Nike+ App Launch

Olivia Pearce

August 3, 2016August 3, 2016

Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations. Nike has rolled out...