Music Archives | World Branding Forum

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The Audio Beacon Technology by BrandSpins and TheToneKnows Works in Anything with Sound Including Films, Video Games, as well as the Retail Environment MusicDealers, a...

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The North Face Launches New Ventrix Jacket With Song Released Through Movement

Olivia Pearce

September 19, 2017

Maggie Rogers fans can hear new outdoors-inspired track "Split Stones" exclusively through interactive digital experience The North Face today officially launched the new insulated Ventrix...

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Featured Marketing News Videos

Material Girl Launches Fall Campaign Starring Pia Mia

Deborah Joy Peter

August 18, 2017August 22, 2017

To celebrate its fall collection, Material Girl has launched a campaign themed A Day in the Life, which features its fashion director, Pia Mia. Material...

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Branding Featured News

Skechers Names Camila Cabello Face of Global Push

Deborah Joy Peter

August 9, 2017August 9, 2017

Skechers has appointed singer-songwriter, Camila Cabello, to front a global campaign promoting the brand’s women’s footwear collection. Skechers is partnering with recording artiste, Camila Cabello,...

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Advertising Featured News Videos

Footaction Raps into the Season with Summer Hustle

Joshua Hughes

August 2, 2017August 3, 2017

Footaction has debuted a new push which features three American hip-hop heavyweights who have rallied to promote the brand's latest styles. Sportswear label, Footaction, has...

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Branding Featured News Videos

Fender Strikes a Chord with Country Music’s Brad Paisley

Olivia Pearce

July 12, 2017July 14, 2017

Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...

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Branding Featured News Videos

Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Branding Featured News Videos

Sprite Debuts Vince Staples’ Rain Come Down Video

Olivia Pearce

June 23, 2017June 24, 2017

Sprite has rolled out Vince Staples’ music video for Rain Come Down, which is the second single from his new album titled Big Fish Theory....

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Branding Campaigns Featured News

Tommy Hilfiger Tunes into Fall with The Chainsmokers

Olivia Pearce

June 12, 2017June 12, 2017

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

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Advertising Featured News Videos

Nestea Lands Natasha Bedingfield for Taste of Freedom

Joshua Hughes

March 24, 2017March 24, 2017

Nestea is partnering with Natasha Bedingfield for its Taste of Freedom push, which features an original record and video titled Let Go. Nestea has teamed...

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Industry News

Cannes Lions Names Entertainment Juries

Joshua Hughes

March 16, 2017March 16, 2017

Lions Entertainment has announced the jury members who will judge this year’s Cannes Lions Lions Entertainment, the two-day specialist event that takes place on 21-22...