MINI Archives | World Branding Forum

Read Time:2 Minute, 11 Second

“The Mini Concept Aceman provides a glimpse of a completely new vehicle, bridging the space between the Mini Cooper and the Mini Countryman in the...

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Campaigns Featured Marketing News

MINI launches a global video marketing campaign, “Launched by_”

Thomas Ng

March 17, 2021

MINI's campaign celebrates the enthusiasm for diversity, the openness to new things and the creativity that inspires people in different ways Under the motto "Launched...

Read Time:1 Minute, 25 Second

Branding Featured News

MINI appoints Anomaly London as its new creative and digital agency

Eliza Jane

May 20, 2020

MINI appoints Anomaly London to drive its international product and brand approach The British premium automobile brand MINI will be working together with a new...

Read Time:2 Minute, 10 Second

Advertising Industry

Grey Hires Cory Berger As Worldwide Chief Marketing Officer

Anisha Kapoor

July 18, 2019

Grey Worldwide CMO Cory Berger to drive agency growth across global network Michael Houston, worldwide CEO of Grey Group, announced that Cory Berger is joining...

Read Time:1 Minute, 57 Second

Design Featured

The New MINI Wins the “autonis” 2018 Design Award

Olivia Pearce

September 21, 2018September 25, 2018

Readers of the automobile magazine “auto, motor und sport” vote for the current edition of the British premium MINI small car as the most beautiful...

Read Time:2 Minute, 9 Second

Campaigns Featured News

One-Off MINI Auctioned for Good Cause at Festival of Speed 2018

Olivia Pearce

July 11, 2018July 11, 2018

One-off 3 door MINI to be presented to one of the chosen charities of the Duke and Duchess of Sussex For a quarter of a...

Read Time:1 Minute, 37 Second

Advertising Branding Industry Marketing

RITTA Celebrates Three Awards for Creativity in BMW Video Marketing

Anisha Kapoor

March 7, 2018March 7, 2018

Three AVA Awards Awarded to RITTA In Recognition for Creative Excellence in Video Marketing from BMW and MINI RITTA, a full-service marketing and advertising agency,...