Mercedes-Benz Archives | World Branding Forum

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Publicis to Set Up New Agency in Berlin to Align Brand and Product Content Following a one-year selection process, Mercedes-Benz has decided to cooperate with...

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Branding Industry

WPP Releases BrandZ Top 50 Most Valuable German Brands

Anisha Kapoor

January 26, 2018

SAP leads the first BrandZ Top 50 Most Valuable German Brands ranking released by WPP and Kantar Millward Brown SAP topped the BrandZ ranking with...

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Featured Marketing News

Mercedes-Benz Extends Deal for Shanghai Arena

Deborah Joy Peter

December 30, 2016January 4, 2017

Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...

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Mercedes-Benz Drives Google Assistant Home

Thomas Ng

December 19, 2016December 19, 2016

Mercedes-Benz introduces Google Assistant on Google Home to enable seamless interaction between the home and the car. Mercedes-Benz has moved to welcome the integration of...

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Branding Campaigns Featured News Videos

Europcar Beefs Up Mobility with Ultra-Customisation

Deborah Joy Peter

July 4, 2016July 4, 2016

The new marketing strategy by Europcar developed by Rosapark brings to life the brand’s signature slogan: Moving Your Way. Global car rental provider, Europcar, has...