Mercedes-Benz Archives | World Branding Forum

Read Time:1 Minute, 43 Second

The Mercedes-AMG Petronas Motorsport team has recruited Brendon Leigh, Harry Jacks, Patryk Krutyi and Dani Bereznay as their gamer line-up Mercedes-AMG Petronas Motorsport has announced...

Read Time:1 Minute, 51 Second

Branding Featured News

Mercedes-Benz Announces Sloane Stephens as Global Brand Ambassador

Olivia Pearce

July 26, 2018

Stephens’ joins the commitment to be the “best or nothing” with Mercedes-Benz Mercedes-Benz USA announced that US tennis star Sloane Stephens is the brand’s newest global...

Read Time:3 Minute, 31 Second

Branding Featured News

Mercedes-Benz Supports Wheelchair Basketball World Championships as Official Partner

Olivia Pearce

July 20, 2018

Mercedes-Benz gives experience of inclusion in one of the most popular disability sports in the world Mercedes-Benz is supporting the Wheelchair Basketball World Championships (WBWC)...

Read Time:2 Minute, 51 Second

Featured Marketing News

Mercedes-AMG Petronas Motorsport Extends Lewis Hamilton Contract

Nathaniel Mark

July 19, 2018

By 2020, Lewis will reach eight years with Mercedes-AMG and over two decades in the racing family Mercedes-AMG Petronas Motorsport and Lewis Hamilton announced the...

Read Time:2 Minute, 24 Second

Advertising Featured News

Mercedes-Benz Launches New C-Class International Marketing Campaign

Joshua Hughes

July 6, 2018

"Never Stop Improving" from Mercedes-Benz highlights elite athletes who train day after day to refine and improve their performance The market launch of the new...

Read Time:2 Minute, 32 Second

Industry Marketing

Jenny Glover Joins Juniper Park TBWA as Executive Creative Director

Anisha Kapoor

April 27, 2018April 27, 2018

First Senior Hire for CCO Graham Lang, Glover Will Work to Shape Juniper Park TBWA's Creative Output Across All Accounts Juniper Park TBWA announced that it...

Read Time:2 Minute, 50 Second

Advertising Featured News

Mercedes-Benz USA Releases “What Makes Us” Campaign

Joshua Hughes

April 10, 2018May 8, 2018

Campaign by Mercedes-Benz USA Offers a Series of Cinematic Vignettes Illustrating Its Long History of Constantly Challenging What is Possible The new “What Makes Us”...

Read Time:3 Minute, 18 Second

Branding Featured News

Kelley Blue Book 2018 Brand Image Award Winners Revealed

Olivia Pearce

March 28, 2018May 8, 2018

Automotive Brands Are among the Most Recognisable, Most Valued Brands in the World. There are few products more ubiquitous in our day-to-day lives than the...

Read Time:2 Minute, 7 Second

Mercedes-Benz Focuses on AI at Mobile World Congress 2018

Thomas Ng

February 26, 2018

New Business Models and Digital Products Help Mercedes-Benz Aim to Become Digital Pioneer in Automobile Industry At the Mobile World Congress in Barcelona, which runs...

Read Time:2 Minute, 12 Second

Daimler and HERE Bring HD Live Map to Future Mercedes-Benz Models

Thomas Ng

February 21, 2018

Highly Precise Maps for Daimler Cars will Be Key Element for Autonomous Driving Daimler, an automotive corporation and HERE Technologies, a mapping and location data...

Read Time:2 Minute, 29 Second

Branding Featured News

Mercedes-Benz Cars Premieres Its Futuristic Factory 56 Plant

Olivia Pearce

February 20, 2018May 8, 2018

"Digital, Flexible, Green”—Latest Production Technologies Integrated at "Factory 56" with Main Focus on People Mercedes-Benz Cars presents its "Factory 56" as a modern car production...

Read Time:1 Minute, 57 Second

Branding Featured News

Roger Federer and Mercedes-Benz Extend Successful Partnership

Olivia Pearce

February 16, 2018

Mercedes-Benz and Federer Have Been Close Partners for 10 Years Roger Federer extends successful partnership with the Stuttgart brand, Mercedes-Benz, with the star as a...