MediaCom Archives | World Branding Forum

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Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink...

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Advertising Campaigns Featured News

Dulux makes a meteor out of a meatball in latest ad campaign

Eliza Jane

March 18, 2021March 18, 2021

MullenLowe London captures how Dulux paint eases that 'end of the world' feeling of stains hitting paint in their new spot for the EasyCare range...

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Advertising Campaigns Featured News

Berocca launches ‘actionable audio ads’ with Amazon Echo smart speaker

Joshua Hughes

February 16, 2021

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break Vitamin tablet brand Berocca...

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Advertising Industry

WPP hires Adrianne Smith as first Global Director of Inclusion and Diversity

Anisha Kapoor

January 6, 2020

WPP gets Adrianne Smith to create inclusive and diverse environment for all employees WPP has hired Adrianne Smith as Global Director of Inclusion and Diversity,...

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Advertising Industry

WPP leaders named role models for women in business and champions of gender diversity

Anisha Kapoor

September 13, 2019

Acknowledgement of WPP leaders reflects ongoing work to improve gender balance across agency Twelve leaders across WPP have been recognised in the 2019 HERoes Women...

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Advertising Industry

WPP Invests in New Manchester Campus

Anisha Kapoor

July 4, 2019

WPP new campus will be a flexible and inclusive working environment with wellbeing at the heart of its design WPP is to create a new...

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Industry Marketing

Shell Appoints Four WPP Agencies to Its Creative Agency Roster

Anisha Kapoor

August 6, 2018

Expansion of WPP's creative relationship and retention of media duties follows competitive review by Shell Shell has placed four WPP agencies on its eight-strong global...

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Advertising Industry

WPP Expands Co-Location Strategy with Enlarged Toronto Campus

Anisha Kapoor

July 31, 2018

New WPP facility will supplant an existing smaller campus in Toronto WPP, a communications services company, will consolidate its portfolio of operating companies in Toronto...

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Campaigns Featured News

Brand USA Launches Hear the Music, Experience the USA

Olivia Pearce

April 20, 2018May 8, 2018

Spotify, Mustache, and MediaCom Collaborate with Brand USA in the Campaign's Creation Exhibiting American Music and Culture Across Five Cities Brand USA, the destination-marketing organisation...

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Advertising Campaigns Industry Marketing

Common Ground Partners with Google in “Little by Little” Launch

Olivia Pearce

March 16, 2018May 8, 2018

Campaign by Common Ground Rooted in Truth that Exponential Change Is Possible through Repeated Little Acts by Largest Generation Launched by six of the world's...

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Campaigns Featured Industry News

Warc Honours Grand Prix and Special Award Winners

Anisha Kapoor

February 10, 2017February 11, 2017

BBDO NY, MediaCom, Affinity, LB Melbourne, and more won Grand Prix at the Warc Media Awards. Special awards were also presented. BBDO NY and MediaCom...

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Advertising News

American Airlines Appoints CP+B and MediaCom

Joshua Hughes

October 27, 2015October 27, 2015

The move supports the brand's goal to focus on its customers’ needs, engage employees, and build on its future as an industry leader American Airlines has...