Marketing Archives | World Branding Forum

Curvy Kate Broadens Scantilly’s Horizons with #theNewSexy

July 11, 2016July 11, 2016

The new Curvy Kate push introduces eight female role models—including an Alopecia sufferer, amputee, a transgender woman, and recovered anorexic. London-based lingerie brand, Curvy Kate,...

Read Time:1 Minute, 27 Second

Reese’s Skies into Summer with Lindsey Vonn Deal

Anisha Kapoor

July 4, 2016July 4, 2016

Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign. Reese’s, a brand under The...

Read Time:1 Minute, 21 Second

Hainan Airlines Signs DreamWorks for Kung Fu Panda

July 1, 2016July 1, 2016

The Kung Fu Panda film franchise will be featured across the Hainan Airlines fleet to celebrate its inaugural 787-9 flight to North America. Hainan Airlines has...

Read Time:1 Minute, 28 Second

June 30, 2016June 30, 2016

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

Read Time:1 Minute, 33 Second

Dove Debuts My Beauty, My Say Campaign in Canada

June 28, 2016June 28, 2016

The effort by Dove celebrates feminine beauty in Canada with a key spot featuring a line-up of remarkable women with inspiring stories. Dove has unveiled...

Read Time:1 Minute, 56 Second

Ford Escapes with I Love New York Campaign Partnership

June 20, 2016June 20, 2016

Titled Escape NYC: An Escape the Room Driving Experience, the event takes place from 23-26 June and celebrates the Ford Escape. Ford and popular experiential...

Read Time:1 Minute, 33 Second

California Milk Processor Board Goes Junior on Got Milk?

June 17, 2016July 5, 2016

The main aim is to take the impact healthy cooking has on younger generations even further—hence the title Jr Got Milk, Chef, got milk? The...

Read Time:1 Minute, 13 Second

Branding Featured News

Mars Grows Wrigley Business in the United States

Olivia Pearce

June 14, 2016June 14, 2016

The Wrigley project by Mars includes a 145,000-square-foot expansion to its Yorkville facility, new Skittles lines, and jobs for the community. Wrigley, a subsidiary of...

Read Time:1 Minute, 48 Second

Sony Pictures Releases Angry Birds Preview with Shorts

June 10, 2016July 5, 2016

The first of several spots, The Early Hatchling Gets the Worm is voiced by young children and features the iconic characters from Angry Birds. Sony...

Read Time:1 Minute, 53 Second

Jeep Rides into Summer Jubilee with Paul George

Anisha Kapoor

June 6, 2016July 6, 2016

A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

Read Time:1 Minute, 25 Second

Jetstar Solidifies Brand with Live for Today Campaign