Marketing Archives | World Branding Forum

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Marriott International will operate over 5,700 properties, representing 30 brands from the moderate-tier to luxury in more than 110 countries. Marriott International has completed its acquisition...

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Featured Marketing News

Hanes Hosiery and Maidenform Steal Runway

Deborah Joy Peter

September 22, 2016September 22, 2016

Hanes Hosiery and Maidenform have signed on as sponsor of the four-city College Fashion Week 2016 runway series by Her Campus. Hanes Hosiery and Maidenform have partnered with Her Campus, a global...

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Featured Marketing News

Kérastase Jazzes Up with Brand Relaunch and Push

Deborah Joy Peter

September 21, 2016September 21, 2016

The Kérastase campaign shines the spotlight on three new female ambassadors and exquisite photography by Peter Lindbergh. Luxury haircare provider, Kérastase, has rolled out a...

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Industry News Public Relations

WPP Takes Government & Public Sector Practice to Singapore

Anisha Kapoor

September 21, 2016September 21, 2016

The WPP platform helps governments worldwide achieve their public missions by understanding, engaging, and communicating effectively. Global communications services group, WPP, has launched its Government...

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Featured Marketing News

Macy’s Celebrates Latino Heritage with Jencarlos Canela

Deborah Joy Peter

September 16, 2016September 16, 2016

A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...

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Featured Marketing News

Pernod Ricard Shares TouchTunes’ Message in a Bottle

Deborah Joy Peter

September 15, 2016September 15, 2016

The Pernod Ricard deal will see Absolut, Malibu, and Jameson sponsor TouchTunes’ first integrated local transit information programme. Pernod Ricard USA brands, Absolut Vodka, Malibu, and...

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Featured Marketing News Videos

Budweiser Picks Designated Driver with Give a Damn

Deborah Joy Peter

September 14, 2016June 13, 2023

From 16 September, the tie-up with Lyft will see Budweiser provide up to 80,000 rides at peak party hours across four major U.S. cities. Budweiser has teamed...

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Featured Marketing News

Etihad Airways and Jimmy Choo Hit the Runway

Anisha Kapoor

September 12, 2016September 12, 2016

Etihad Airways is hosting a VIP lounge at NYFW with Jimmy Choo until 15 September featuring its most iconic shoes from the past 20 years....

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Featured Marketing News Videos

Under Armour Ups Game with Cam Newton Tie-up

Anisha Kapoor

September 7, 2016September 7, 2016

Titled Prince with 1,000 Enemies, the new spot from the It Comes From Below campaign by Under Armour features MVP, Cam Newton. Under Armour has released...

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Featured Marketing News

British Airways Inspires Exotic Tehran Travel

Anisha Kapoor

September 6, 2016September 6, 2016

The new British Airways flights create exciting prospects for explorers with a love of world culture, heritage, architecture, and gastronomy. British Airways has launched direct...

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Featured Marketing News Videos

Pandora Dives into Autumn with The Look of You

Deborah Joy Peter

September 2, 2016September 2, 2016

In line with its autumn collection, Pandora has launched The Look of You, a campaign starring three global stylists in its documentary film. Jewellery retailer,...