Marketing Archives | World Branding Forum

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Mercedes-Benz Cars plans to assemble passenger cars in Egypt in cooperation with local partner Mercedes-Benz Cars and the Egyptian government have signed a Memorandum of...

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Marketing

Netflix and Stranger Things dishes out free ice cream

Anisha Kapoor

July 9, 2019

To celebrate the third season of Stranger Things, Netflix has created a Scoops Ahoy ice cream van. The ice cream van will be travelling the...

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Advertising Featured Marketing

HMRC launches tax credit ad

Joshua Hughes

July 4, 2019July 4, 2019

HMRC has launched a new campaign this month encouraging people to renew their tax credits before 31 July. The latest advert features babies, lending a...

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Industry Marketing

Publicis Groupe Finalises Acquisition of Epsilon

Anisha Kapoor

July 2, 2019June 13, 2023

Publicis Groupe completes transformation to become industry leader in delivering personalised experiences at scale with Epsilon acquisition Publicis Groupe today announced the completion of the...

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Advertising Branding Design Featured Marketing

IKEA creates own font

Olivia Pearce

July 1, 2019July 1, 2019

IKEA have created their own ‘comfy’ font, Soffa Sans. The font was released in response to IKEA customers getting creative with the Swedish brand’s couch...

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Advertising Industry Marketing

Meredith Corporation Names Farah Zaman Chief Privacy Officer

Anisha Kapoor

June 28, 2019

Prior to joining Meredith, Zaman served as Senior Global Data Privacy Counsel for Colgate Palmolive Meredith Corporation, one of the leading media and marketing companies...

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Featured Marketing News

SK-II Pitera Essence Gets Love Song by John Legend

Nathaniel Mark

June 26, 2019

SK-II "Pitera Masterclass" features star-studded cast of James Corden, Naomi Watanabe and Tang Wei alongside singer, songwriter John Legend The "Legend" of Pitera literally comes...

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Branding Featured News

DoubleTree Makes First Space Chocolate Chip Cookie Possible

Olivia Pearce

June 24, 2019

DoubleTree by Hilton to partner with Zero G Kitchen and NanoRacks to bring its signature warm welcome to the International Space Station in historic scientific...

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Featured Marketing News

Hot Wheels and Nintendo Team Up in Mario Kart Toy Line

Nathaniel Mark

June 20, 2019

Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...