Marketing Archives | World Branding Forum

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Air New Zealand has released an all-star safety ad. The Bay of Island's marketing group invested in the push to drive destination awareness. Air New Zealand...

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Featured Marketing News

Taco Bell Eyes European Expansion with Spanish Focus

Deborah Joy Peter

December 13, 2016December 13, 2016

Taco Bell looks to accelerate international growth with the upcoming expansion of the quick service brand further into the Spanish market. Mexican-inspired chain, Taco Bell,...

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News Technology

L’Oréal Canada Secures Technology Tie-up with Dubdub

Thomas Ng

December 12, 2016December 12, 2016

The partnership with dubdub will enable L'Oréal Canada to monetise video content and track performance across its influencer network. L'Oréal Canada has inked a deal with Toronto-based...

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Featured Marketing News

Hyatt Regency Opens First Colombia Hotel in Cartagena

Deborah Joy Peter

December 8, 2016December 8, 2016

Hyatt Hotels has expanded the brand’s Latin American footprint with the debut of its inaugural property in Colombian city, Cartagena. Hyatt Hotels has launched a...

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Featured Marketing News

Dentsu Aegis Taps Sports and Entertainment in Canada

Anisha Kapoor

December 7, 2016December 7, 2016

Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...

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Industry News

Warc and Deloitte Digital Launch Toolkit 2017

Deborah Joy Peter

December 7, 2016December 7, 2016

Warc has released Toolkit 2017 in line with Deloitte Digital, which features six key trends examining the challenges faced by marketers. Warc, the global marketing...

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Featured Marketing News

Zachary Prell and Naadam Launch Exclusive Range

Deborah Joy Peter

December 6, 2016December 6, 2016

The Zachary Prell + Naadam cashmere collection includes sweaters, scarves, hats, and gloves while available through the brand’s website. Global menswear fashion house, Zachary Prell, and cashmere...

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Featured Industry News

Eurobest Concludes with 2016 Winners Unveiled

Anisha Kapoor

December 5, 2016December 5, 2016

For eurobest, 116 jury members from across Europe selected the best work during the three-day event, with this year’s winners announced. The eurobest Festival of...

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Featured Marketing News

Hilton Delivers New York Charms with Brooklyn Hotel

Deborah Joy Peter

December 2, 2016December 3, 2016

The new Hilton Brooklyn New York has opened on Boerum Hill to offer both business and leisure travellers the best of the borough. Hilton has...

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Branding Featured News

IMG Unveils New Corporate Branding and Emblem

Olivia Pearce

December 1, 2016December 1, 2016

In line with the rebrand, IMG will continue to operate with the goal of providing Global Peace of Mind to its members and constituents. IMG...

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Featured Marketing News

Burger King Reveals Cheesy Surprise for Christmas

Anisha Kapoor

November 30, 2016December 1, 2016

Due to popular demand, Burger King has made a Cheesy Tots comeback in time for the holiday season to reward its brand loyalists. Burger King is...

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Featured Marketing News

Sunwing Creates Direct Flight from Winnipeg to Nassau

Deborah Joy Peter

November 29, 2016November 29, 2016

Canadian airline, Sunwing, has launched a new flight from Winnipeg to Nassau to bring the Islands of the Bahamas closer to home. Canadian leisure airline,...