Marketing Archives | World Branding Forum

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Hyatt House enters Latin America with the launch of its first hotel in the Santa Fe business district set against the backdrop of Mexico City....

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Branding Featured News

Magnum Ice Cream Gives New York Summer Scoop

Olivia Pearce

June 8, 2017June 8, 2017

Magnum New York is offering fans a unique summer experience, courtesy of the brand’s new storefront located on Washington Street. Ice cream brand, Magnum, returns...

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Featured Marketing News

Le Meridien Greets Italy with Royal Rome Restoration

Deborah Joy Peter

June 8, 2017June 8, 2017

Following a $20 million renovation, European-born Le Meridien ushers in a new era with a mid-century modern transformation and fresh vibe. With its reimagination of...

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Featured Marketing News

Choice Hotels Soaks up California Sun with Cambria

Anisha Kapoor

June 7, 2017June 7, 2017

Choice Hotels has signed a deal to launch a new Cambria property in 2019, which will be located in the Californian city of Calabasas. Choice...

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Featured Marketing News Videos

EA Names Cristiano Ronaldo FIFA 18 Global Ambassador

Joshua Hughes

June 6, 2017June 6, 2017

The reigning FIFA Men’s Best Player is appointed global ambassador for the first time in the history of the EA SPORTS FIFA franchise. Electronic Arts has...

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Branding Featured News

Vivo Official Sponsor of 2018 and 2022 FIFA World Cup

Olivia Pearce

June 1, 2017

Brand Becomes Exclusive Smartphone Sponsor for the Football Tournament Global smartphone brand Vivo has agreed with the International Federation of Association Football (FIFA) to sponsor...

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Campaigns Featured News Videos

PGA TOUR Superstore New Multimedia Campaign

Thomas Ng

June 1, 2017

World's Best Golfers Share Favourite Father’s Day Moments Father's Day has a special meaning to most, and for PGA TOUR athletes it's no different. In...

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Featured Marketing News

Tomahawk electric car set for 2018 production

Thomas Ng

May 31, 2017

Contender for Fastest Supercar in the World The Tomahawk's wide body design and sharp aggressive lines commands power with an impressive 0-60 mph in 2...

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Featured Marketing News

Budweiser Stage debuts fan first experience at revamped venue

Olivia Pearce

May 30, 2017

Canada's Premier Music Venue Opens After Significant Upgrades Toronto's new Budweiser Stage is set to be one of the best music venue experiences in Canada. With...

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Featured Marketing News

Celebrating 50 years of Mercedes-AMG success

Thomas Ng

May 29, 2017

Half A Century of Driving Performance The company founded by Hans-Werner Aufrecht and Erhard Melcher in 1967 is celebrating its 50th anniversary in 2017. In...

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Featured Marketing News

Pro-Ject releases ‘1964’ Turntable for the ultimate Beatles collector

Thomas Ng

May 29, 2017May 30, 2017

The 1964 is based on the renowned Debut Carbon Esprit SB The Beatles 1964 Recordplayer Limited Edition turntable was released in Canada and it pays...

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Featured Marketing News

Stoneridge honoured at 19th Annual Ford World Excellence Awards

Thomas Ng

May 26, 2017

Recognised as a Safe Pillar Global Supplier Stoneridge, Inc. has received the 2016 Safe Pillar Award from Ford Motor Company for supplying a variety of...