Marketing Archives | World Branding Forum

July 19, 2017July 20, 2017

Smirnoff has introduced a campaign featuring Ted Danson in a video series that celebrates the vodka giant’s ‘Made in America’ heritage. Smirnoff has forged a...

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Featured Marketing News Videos

Natural Light Drinks to Marisa Miller Collaboration

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...

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Featured Industry News

Essence Adds NBCUniversal and Target to Client Roster

July 18, 2017July 18, 2017

Essence has won NBCUniversal and Target in North America, with Pam Sullivan and Jason Harrison set to lead the accounts respectively. Essence has just added...

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Pottery Barn Unveils Updated Store Concept in Seattle

July 13, 2017July 13, 2017

Pottery Barn, under Williams-Sonoma, has opened its new University Village store in Seattle, which offers fresh designs and free solutions. Pottery Barn has re-opened its...

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Branding Featured News Videos

Fender Strikes a Chord with Country Music’s Brad Paisley

Olivia Pearce

July 12, 2017July 14, 2017

Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...

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Industry Marketing News

Colangelo Elevates Alyson Tardif to Firm President

July 12, 2017July 16, 2017

The DAS Group of Companies has promoted Alyson Tardif to the leadership position of President at marketing agency, Colangelo. The DAS Group of Companies, a...

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Skechers Unwraps Perfect Fit for Girls with Shopkins

July 11, 2017July 17, 2017

Skechers has introduced a back-to-school line for girls, which features a design collaboration with Shopkins and Moose Toys licensing deal. Skechers has launched a back-to-school footwear...

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Air France Gets in on The San Francisco Marathon Action

July 10, 2017July 11, 2017

Air France has returned as official airline partner of The San Francisco Marathon, and will be a part of its fortieth anniversary festivities. Air France...

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W Hotels Rolls into Shanghai to Unveil The Bund

July 7, 2017July 20, 2017

A welcome addition, the new W Hotels flagship property in Shanghai marks the brand’s first in said city and third in Mainland China. W Hotels...

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Electrolux Expands Footprint with Best Takeover

July 7, 2017July 19, 2017

Consumer electronics heavyweight, Electrolux, will acquire Best, a home solutions brand specialised in the design of kitchen hoods. Electrolux has agreed to acquire Best, a...

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Baskin-Robbins Delivers Convenience with DoorDash