Marketing Archives | World Branding Forum

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Kitchen appliance giant, Breville, has launched an espresso machine called the Oracle Touch, which features touchscreen automation. Breville has introduced the Oracle Touch, an espresso...

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Featured Marketing News

Pevonia Botanica Expands Medicalia Skincare Suite

Anisha Kapoor

July 31, 2017August 17, 2017

Pevonia Botanica has added to its Medicalia portfolio with new skincare solutions. The capsule offers peels and creams for clinical recovery. Dermatological solutions provider, Pevonia...

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Featured Marketing News

Choice Hotels Launches Cambria Hotel Los Angeles

Deborah Joy Peter

July 28, 2017July 28, 2017

Choice Hotels has formally introduced Cambria Hotel Los Angeles, the first of its six hotels in the area, with an official launch held this week....

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Featured Industry Marketing News

Gain Theory Enters into Partnership with EffWorks

Anisha Kapoor

July 28, 2017August 1, 2017

Gain Theory has inked a multi-country partnership with EffWorks, an initiative that champions accountability and effectiveness in marketing. Global marketing effectiveness consultancy, Gain Theory...

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Featured Marketing News

Kia Motors America Opens Fifth Regional Office

Deborah Joy Peter

July 27, 2017August 16, 2017

Adding a new region to its network of dealers in the United States, Kia Motors America has opened a southwest region office in Dallas, Texas....

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Featured Marketing News

Good Earth Teas Steeps Brand in Tasteful Reinvention

Deborah Joy Peter

July 26, 2017July 26, 2017

Good Earth has moved to reinvent the customer experience with the creation of a revamped website, new line of teas, and fresh packaging. Fresh off...

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Featured Marketing News

Autograph Collection Opens Hotel EMC2 in Chicago

Deborah Joy Peter

July 25, 2017July 25, 2017

Autograph Collection Hotels has opened a new boutique hotel, Hotel EMC2, in Chicago to attract global travellers and the city's notables. Autograph Collection Hotels, part...

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Featured Marketing News

Chivas Regal Gets into the Ring with Gennady Golovkin

Deborah Joy Peter

July 24, 2017July 24, 2017

Chivas Regal has introduced The Chivas Fight Club and named middleweight champ, Gennady Golovkin, campaign ambassador. Chivas Regal has unveiled The Chivas Fight Club. Themed...

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Featured Marketing News

Aldo Shares the Love with Global Influencer Push

Anisha Kapoor

July 24, 2017July 24, 2017

Aldo has created a unique influencer campaign, which rallies its global #AldoCrew community through an engaging ‘love’ concept. Aldo has unveiled its new creative direction with...

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Branding Featured News

Banana Republic Launches First Men’s Style Council

Olivia Pearce

July 24, 2017July 24, 2017

Fashion retailer, Banana Republic, has unveiled its Men’s Style Council featuring Matt Ryan, Didi Gregorius, CJ McCollum, and Kevin Love. Banana Republic has partnered with...

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Featured Marketing News

Wella Renews Style Focus with Christian Wood Deal

Deborah Joy Peter

July 21, 2017July 22, 2017

Wella has named Christian Wood its celebrity stylist ambassador; his unique lens and elite clientele will help propel the brand forward. Wella Professionals has named...

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Branding Featured News

Vauxhall Motors Names McCann Velocity AOR

Olivia Pearce

July 21, 2017July 22, 2017

Following a five-way competitive pitch, the UK-based Vauxhall Motors has handed its fleet marketing services business to McCann Velocity. UK-based commercial vehicles manufacturer, Vauxhall Motors, has...