Marketing Archives | World Branding Forum

August 9, 2017August 9, 2017

Skechers has appointed singer-songwriter, Camila Cabello, to front a global campaign promoting the brand’s women’s footwear collection. Skechers is partnering with recording artiste, Camila Cabello,...

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Kraft Heinz and Oprah Winfrey Debut O, That’s Good!

August 9, 2017August 9, 2017

Kraft Heinz and Oprah Winfrey have launched a new line of soups and sides at select grocery stores, which goes nationwide in October 2017. Kraft...

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Coach X Selena Gomez Collection Sees Release

August 8, 2017August 8, 2017

Coach has introduced a new collection in partnership with Selena Gomez featuring the Selena Grace bag and other accessories. Coach has debuted a new collection in...

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Papa John’s Rolls Out Gluten-Free Crust in the US

August 7, 2017August 7, 2017

Following a pilot study run in five cities, Papa John's has introduced its gluten-free crust made from ancient grains across the United States. Papa John's...

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Krispy Kreme Sweetens Deal with Reese’s Peanut Butter

August 7, 2017August 11, 2017

Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States. Krispy Kreme has...

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Royal Canin and Carrie Ann Inaba Do #Cat2VetDay

August 4, 2017August 4, 2017

Royal Canin has partnered with the Founder of The Animal Project Foundation, Carrie Ann Inaba, for its #Cat2VetDay campaign activities. According to a recent survey...

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Nutiva Adds Flavour with Two Fresh Releases

August 3, 2017August 4, 2017

Nutiva has expanded its Organic Liquid Coconut Oils range with the introduction of two new additions that go on sale this month. Nutiva has...

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Hotel Okura Grows Luxury Footprint in Taiwan

August 3, 2017August 3, 2017

Hotel Okura has unveiled its expansion plans for Asia, with the opening of The Okura Prestige Taichung slated for Taiwan in 2021. Hotel Okura has...

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Featured Marketing News Videos

Estée Lauder Picks Misty Copeland for Modern Muse

August 2, 2017August 3, 2017

Estée Lauder has launched a push around its Modern Muse portfolio, for which Misty Copeland has been named global spokesmodel. Estée Lauder has named principal...

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Joseph Ribkoff Celebrates 60 Years in Global Fashion

August 1, 2017August 1, 2017

Joseph Ribkoff has released a commemorative spring collection and is showcasing its latest styles as a tribute to the brand's diamond jubilee. Canadian women’s apparel...

Read Time:1 Minute, 17 Second

Integer Elevates Tisha Pedrazzini and Dani Coplen