Essence Welcomes Maxus Team Aboard in Korea
The team members and clients of Maxus are joining Essence in Korea. The move is in tandem with GroupM’s global re-organisation strategy. Maxus is set...
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Dunkin’ Donuts Whips Up Cold Brew Coffee Packs
Dunkin' Donuts Coffee at Home and Freddie Prinze Jr. partner to debut the Cold Brew Coffee Packs now available across the United States. Dunkin' Donuts...
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Ocean Spray Signs Flavour Pact with Brittany Altomare
Ocean Spray is relaunching the cranberry-infused offering from its Pact Water line. The move entails a campaign and Brittany Altomare tie-up. Ocean Spray is relaunching...
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Puerto Rico Invites Tourists to Take It Despacito
Puerto Rico Tourism Company has appointed Luis Fonsi ambassador of its newest global advertising campaign, Despacito in Puerto Rico. The Puerto Rico Tourism Company has...
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Material Girl Launches Fall Campaign Starring Pia Mia
To celebrate its fall collection, Material Girl has launched a campaign themed A Day in the Life, which features its fashion director, Pia Mia. Material...
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Bombardier Hands Global Business to McCann Canada
Following a competitive pitch, Bombardier has picked McCann Canada to handle its strategic marketing and communications business. Bombardier has officially named McCann Canada its agency...
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Monster Energy Re-enters Ring with Conor McGregor
Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...
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Via Spiga Flaunts Fall Line and Brand Relaunch
Via Spiga has released a fall collection which reflects the new textures and styles inspired by its recent relaunch led by CD, Carla De Freitas....
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Kids Foot Locker and Teyana Taylor Launch Generations
Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...
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Umbro Gets the Fall Ball Rolling with Ashlyn Harris
Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...
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Cîroc Raises Glass to Global French Vanilla Debut
Premium vodka brand, Cîroc, unveils latest luxury addition to a global collection of flavours, with the release of its French Vanilla offering. Cîroc has welcomed...
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W Bellevue Gifts Modernity with a Plush Lakeside View
W Bellevue ushers in new era of design, with a modern interpretation of Pacific Northwest history converged with the city’s tech capital status. W Hotels...