Marketing Archives | World Branding Forum

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McCann Worldgroup won a total of 21 awards—4 Golds, 6 Silvers and 11 Bronzes, plus 14 finalists, from 6 agencies in 8 different markets across...

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Forever21 and H&M Conquer Fast-Fashion Social Media

Anisha Kapoor

September 22, 2017September 22, 2017

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media...

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Campaigns Featured News

Michael Phelps Teams Up With Nulo To Inspire Pet Parents

Joshua Hughes

September 19, 2017

Nulo and Phelps Encourage Pet Parents to Take Back Control of Their Pet's Bowl Nulo Pet Food has launched WE DECIDE, its most expansive pet...

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Featured Marketing News Technology Videos

The North Face Launches New Ventrix Jacket With Song Released Through Movement

Olivia Pearce

September 19, 2017

Maggie Rogers fans can hear new outdoors-inspired track "Split Stones" exclusively through interactive digital experience The North Face today officially launched the new insulated Ventrix...

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Featured Marketing News

Brands Spotlight Platinum Jewellery at the 69th Emmy Awards

Olivia Pearce

September 18, 2017

Platinum jewellery was clearly the major winner at the "69th Annual Primetime Emmy Awards" The world's most glamorous and sophisticated television celebrities chose an array...

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Industry Public Relations

Finn Partners Acquires ABI Marketing Public Relations

Anisha Kapoor

September 18, 2017September 18, 2017

Specialist Industrial Marketing PR firm adds to Finn Partners offices in NY, Asia and Europe Global marketing and communications firm, Finn Partners, today announced it...

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Campaigns Featured News

Honda Launches #WhatLiesBeyond Video Campaign

Thomas Ng

September 13, 2017

Five-episode series will promote a 2018 model-year announcement American Honda has launched a five-video series intended to drive excitement surrounding the autumn global unveiling of...

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Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

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Featured Marketing News

Toys”R”Us Unwraps The 2017 Holiday Hot Toy List

Thomas Ng

September 7, 2017

Brand Celebrates 20th Anniversary of the Only List that Matters with Geoffrey's Top 20, New Services and More Toys"R"Us today unveiled its 2017 Holiday Hot...

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Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Branding Featured News

iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

Thomas Ng

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

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Campaigns Featured News

Dockers Launches Global Creative Platform – “Always On”

Olivia Pearce

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...