Marketing Archives | World Branding Forum

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British Airways is welcoming more than 1,000 students as part of Work Experience Month 2017 Students will get to experience the British Airways world class facilities...

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Campaigns Featured Marketing News

Panache Launches “Find Your Fit” Campaign

Anisha Kapoor

October 13, 2017October 13, 2017

Lingerie Brand, Panache, Reveals More Than Half of Women Have Never Had a Professional Bra Fitting Panache, the leader in lingerie for D+ cup sizes,...

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Campaigns Featured Marketing News

McCann Worldgroup to Hit the Streets in Over 100 Countries

Anisha Kapoor

October 11, 2017June 4, 2023

20,000 McCann Employees Will Ask Consumers How They Think, Feel and Shop in a 24/7 Online World In an unprecedented global research initiative, McCann Worldgroup...

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Branding Featured News

Activision Blizzard Consumer Products Group Arrives at Brand Licensing Europe 2017

Olivia Pearce

October 11, 2017October 11, 2017

Set for International Growth, New Activision Blizzard Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi Activision Blizzard brings its powerhouse slate of...

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Branding Industry

Content Marketing Platform Buzzsomo Acquired by Brandwatch

Olivia Pearce

October 11, 2017

Brandwatch announces its acquisition of BuzzSumo, a popular content marketing and influencer identification platform The acquisition of the BuzzSumo business builds on Brandwatch's strengths as...

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Campaigns Featured Marketing News

Chevrolet and DoSomething.org Partner For Road Safety Message

Anisha Kapoor

October 10, 2017

Latest Campaign from DoSomething.org Will Engage Young People Around the Importance of Seat Belt Usage, without Losing Their Interest A timeless hero who saves 14,000...

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Campaigns Featured Marketing News

Hamburg’s URBAN.SHORE Campaign Portrays Beauty of Waterside

Anisha Kapoor

October 10, 2017

URBAN.SHORE shows the similarities and contrasts of the city and the Elbe Lively city districts and many places of interest line themselves up along the...

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Branding Featured News

Quaker Marks Oatober: A Month to Share Oat Benefits

Olivia Pearce

October 6, 2017

Quaker Oat Initiatives Planned Everywhere Oats are Consumed - Worldwide It's that time of the year again. Quaker Oats is ringing in Oatober, a month-long...

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Campaigns Featured Marketing News

Campbell’s Collaborates with Lucasfilm and Disney

Anisha Kapoor

October 6, 2017October 6, 2017

The new labels of the Campbell's Limited-Edition Star Wars soups feature characters from Star Wars: The Last Jedi Campbell Soup Company has collaborated with Disney and...

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Branding Campaigns Featured News

Jeep Brand Launches ‘Release Your Renegade’ Campaign

Olivia Pearce

October 6, 2017October 6, 2017

Emerging Renegade Artists Featured in Jeep Brand Marketing Campaign Astralwerks Records breakout artist Halsey and three emerging "renegade" artists – Molly Kate Kestner (Atlantic Records),...

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Industry Marketing

VML Europe Announces Jon Sharpe As CEO

Anisha Kapoor

October 6, 2017October 6, 2017

Sharpe will run VML London and focus on growth of VML’s European network VML has hired Jon Sharpe as CEO, Europe. Sharpe will focus on...

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Campaigns Featured Marketing News

Coty Brand Sally Hansen Launches Shetopia Platform

Anisha Kapoor

October 5, 2017October 5, 2017

Sally Hansen Video Campaign Features Women in Power and Promotes Self-Made Beauty Coty brand, Sally Hansen, is launching its first ever global brand campaign with the...