Marketing Archives | World Branding Forum

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Partnership between Pantene and Priyanka Chopra Aims to Inspire Women to Use Their Inner Strength to #GoGentle Pantene, a hair-care brand from Procter & Gamble,...

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Industry Marketing

Merkle | Periscopix Wins Award in Global Bing Partner Awards

Anisha Kapoor

April 19, 2018May 8, 2018

"Partner of the Year" Honour Given to Merkle | Periscopix in Recognition of its Innovative, Performance-Driven Work Merkle, a leading technology-enabled, data-driven performance marketing agency,...

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Advertising Industry Marketing

Omnicom Forms Brand Consulting Group

Anisha Kapoor

April 19, 2018April 19, 2018

Brand Consulting Group by Omnicom to Build Upon the Company's Core Growth Strategies Omnicom Group, a leading global marketing and corporate communications company, announced the strengthening of...

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Featured Marketing News

LEGO to Open Second Flagship Store in China

Nathaniel Mark

April 17, 2018May 8, 2018

Second Chinese LEGO Flagship Store Follows Openings in Shanghai Disneyland and Leicester Square, London The LEGO Group, one of the world's leading manufacturers of play...

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Industry Marketing

Meredith Corporation And Magenta Launch Fortune Italy

Anisha Kapoor

April 17, 2018May 8, 2018

Fortune Italy Enters Italian Market Bringing Valued Source of Business News and Information to Consumers Meredith Corporation, one of America's leading media and marketing companies,...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...

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Advertising Industry

Sir Martin Sorrell Steps Down as WPP CEO

Anisha Kapoor

April 16, 2018May 8, 2018

Sorrell Leaves WPP after 33 Years of Service Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP effective 14 April 2018. Roberto Quarta,...

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Design Featured News Technology

Mazda SKYACTIV-X Engine Awarded at the Edison Awards

Thomas Ng

April 13, 2018

The SKYACTIV-X Engine by Mazda Awarded for Engine Enhancements Breakthroughs Mazda Motor Corporation has been awarded Gold at the Edison Awards for its breakthrough SKYACTIV-X...

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Industry Marketing

Brand Programming Studios Nominated in the Webby Awards

Anisha Kapoor

April 13, 2018May 8, 2018

Nominees for Webby Awards Include Oprah Winfrey, Selena Gomez, Apple, BBC Worldwide, and More Brand Programming Studios (BP Studios) has been nominated for best film...

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Industry Marketing Public Relations

Hotwire Names FCB Creative Agency of Record

Anisha Kapoor

April 12, 2018May 8, 2018

FCB's San Francisco Shop Tasked with Writing Next Chapter for Hotwire Hotwire, a leading online travel site and operating company of Expedia, announced that it...

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Campaigns Featured News

OUTFRONT Media and Ford Launch Billboard Splash Campaign

Olivia Pearce

April 11, 2018May 8, 2018

Ford Billboard Campaign To Bring Mustang's 'Personalised Pony' Experience To Life OUTFRONT Media and Ford unveiled an out-of-home advertising campaign that showcases the Mustang's dynamism in celebration...

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Industry Marketing

Dave Sonderman Joins The Shipyard as Chief Creative Officer

Anisha Kapoor

April 11, 2018May 8, 2018

The Shipyard Makes Latest Hire in String of Top Talent Hires The Shipyard announced the appointment of David Sonderman to the role of Chief Creative...