Marketing Archives | World Branding Forum

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ITB Agency to Be Run by Emma Gregson and Matthew Pitcher as Managing Directors ITB Worldwide, one of Europe's leading entertainment marketing agencies, has been...

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Industry Marketing

TBWA \ Chiat \ Day New York Taps Al Merry for Creative Director Role

Anisha Kapoor

May 10, 2018

Merry Joins Growing Creative Department at TBWA, Bringing Experience from Wieden+Kennedy TBWA \ Chiat \ Day New York has announced that Al Merry will join the...

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Campaigns Featured News Technology

Cathay Pacific Launches Asia Miles Marketing Campaign

Olivia Pearce

May 10, 2018

First of Its Kind Smart-Tech Collaboration from Cathay Pacific Transforms Rewards Programme to Enhance User Experience and Drive Business Efficiency The Cathay Pacific Group and...

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Industry Marketing

Innovid Expands Globally and Appoints Henry Schenker as Vice President

Anisha Kapoor

May 10, 2018May 10, 2018

With Increased International Growth, Innovid Brings Data-Driven Video Solutions for Brands Across Asia Pacific Region Innovid, a video marketing platform, announced an increased global expansion with...

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Industry Marketing

BP Appoints WPP as Its Preferred Global Partner

Anisha Kapoor

May 10, 2018May 10, 2018

Team Energy Created Specifically for BP Launches with Fully Integrated, Next-Generation Marketing Services Model BP has selected WPP as its preferred partner to provide marketing...

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Campaigns Featured News

Schwarzkopf Unveils New Bliss of Gliss Hair Campaign

Olivia Pearce

May 9, 2018May 9, 2018

Diverse Women Share Their Repair Stories and Experience the "Bliss of GLISS" with Schwarzkopf GLISS, Schwarzkopf's beloved and award-winning global haircare franchise, is encouraging women...

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Campaigns Featured Marketing News

Wonderful Pistachios “Sometimes, Naked Is Better” Campaign Is a Head-Turner

Olivia Pearce

May 9, 2018

First-Ever Marketing Campaign by Wonderful Pistachios for Its No Shells Brand Uses Nude Figure to Make a Point Wonderful Pistachios, an American snack brand, launched...

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Industry Marketing

FCBCure Names Tammy Fischer EVP and Co-Managing Director

Anisha Kapoor

May 9, 2018

Fischer Joins Steven Hebert at a Momentous Time for FCBCure FCB Health Network Chief Executive Officer and President Dana Maiman announced that industry veteran Tammy...

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Industry Marketing

Digitas Completes Adobe Multi-Solution Learning Programme

Anisha Kapoor

May 2, 2018

Adobe Selected Digitas as Its Pilot Partner to Complete MSI Programme Digitas, a marketing agency, has been selected by Adobe to complete the Multi-Solution Implementer...

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Industry Marketing

Omnicom Named to Forbes 2018 America’s Best Employers List

Anisha Kapoor

May 2, 2018

Recognition Marks Third Straight Year of Omnicom Being Included on the Forbes List Omnicom Group has once again been named as one of the best employers...

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Advertising Industry

WPP Acquires Full Ownership of Agencies in SEA, Taiwan, and Japan

Anisha Kapoor

May 2, 2018

Acquisition by WPP Follows Share Swap with Dentsu WPP has acquired full ownership of Y&R and Wunderman joint venture agency assets across Southeast Asia and...

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Industry Marketing

Publicis Media Aligns EMEA and APAC Markets under Single Leadership

Anisha Kapoor

April 30, 2018

Gerry Boyle Made CEO of Publicis Media EMEA and APAC Publicis Media today announced a unified leadership structure across the EMEA and APAC businesses, with Gerry...