Maidenform Archives | World Branding Forum

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Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

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Featured Marketing News

Maidenform Appoints Micaela Erlanger Ambassador

Deborah Joy Peter

October 5, 2016October 5, 2016

As part of her work with the brand, Micaela Erlanger will show the Maidenform woman how to use the new season’s collections. Maidenform has appointed...

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Featured Marketing News

Hanes Hosiery and Maidenform Steal Runway

Deborah Joy Peter

September 22, 2016September 22, 2016

Hanes Hosiery and Maidenform have signed on as sponsor of the four-city College Fashion Week 2016 runway series by Her Campus. Hanes Hosiery and Maidenform have partnered with Her Campus, a global...