Luxury Archives | World Branding Forum

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Platinum jewellery was clearly the major winner at the "69th Annual Primetime Emmy Awards" The world's most glamorous and sophisticated television celebrities chose an array...

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Featured Marketing News

Plaza 66 in Shanghai Marks Historic Milestone with Alicia Keys

Olivia Pearce

September 12, 2017September 12, 2017

The world-renowned singer-songwriter Joins a Host of International Celebrities in the Landmark Celebration Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza...

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Branding Featured News

Hawes & Curtis Refashions Brand in Timeless Style

Olivia Pearce

August 22, 2017August 24, 2017

British tailoring specialist, Hawes & Curtis, has launched its first major rebrand in 104 years. The move is being marked with a new campaign. Hawes...

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Advertising Featured News Videos

Rosewood Redefines Credo and Celebrates Regulars

Joshua Hughes

August 17, 2017August 21, 2017

Shot in its Hôtel de Crillon property in Paris, the brand redefines its ethos and features ‘The Rosewood Regulars’ in new global campaign. Rosewood Hotels & Resorts has...

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Featured Marketing News

Via Spiga Flaunts Fall Line and Brand Relaunch

Deborah Joy Peter

August 16, 2017August 18, 2017

Via Spiga has released a fall collection which reflects the new textures and styles inspired by its recent relaunch led by CD, Carla De Freitas....

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Branding Featured News

Marriott Heads Downtown with Luxury Omaha Hotel

Anisha Kapoor

August 16, 2017August 18, 2017

The debut of the Omaha Marriott Downtown begins the opening of the Capitol District, a mixed-use development being launched in stages. The debut of premium...

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Featured Marketing News

W Bellevue Gifts Modernity with a Plush Lakeside View

Deborah Joy Peter

August 11, 2017August 12, 2017

W Bellevue ushers in new era of design, with a modern interpretation of Pacific Northwest history converged with the city’s tech capital status. W Hotels...

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Design Featured News

Acura Jazzes Up with Key Upgrades to the 2018 RLX

Joshua Hughes

August 11, 2017August 12, 2017

The 2018 RLX debuts this month, with the launch set on Acura's new design direction which includes its signature diamond pentagon grille. Acura has unveiled...

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Design Featured News

Hilton Launches Rebranded One UN New York Hotel

Joshua Hughes

August 4, 2017August 7, 2017

The brand secures landmark property in New York City with the introduction of the Millennium Hilton New York One UN Plaza. Joining the Hilton network...

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Featured Marketing News

Hotel Okura Grows Luxury Footprint in Taiwan

Anisha Kapoor

August 3, 2017August 3, 2017

Hotel Okura has unveiled its expansion plans for Asia, with the opening of The Okura Prestige Taichung slated for Taiwan in 2021. Hotel Okura has...

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Branding Featured News Videos

British Airways Heightens Luxury with The First Wing

Olivia Pearce

August 1, 2017August 1, 2017

The First Wing by British Airways has increased convenience and luxury for its First, Gold Executive, and oneworld Emerald passengers. British Airways recently launched The...