Luxury Archives | World Branding Forum

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Battersea Power Station has announced a further wave of retail and leisure brands. The businesses will be opening in the iconic Grade II listed building...

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Featured General Marketing News

Gucci stores to accept cryptocurrencies

Olivia Pearce

May 9, 2022

Gucci Customers will soon be able to pay for luxury fashion using a number of cryptocurrencies, including Bitcoin, Ethereum and Litecoin. The service will be...

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Advertising Campaigns Featured News

Coach Launches Autumn 2019 Global Advertising Campaign

Joshua Hughes

July 26, 2019

Coach campaign shows the new global cast in iconic locations around New York City Coach launched its campaign for Autumn 2019, unveiling Creative Director Stuart...

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Campaigns Featured News

Hawes & Curtis Tailors SS19 Collection to Travel

Deborah Joy Peter

April 4, 2019April 4, 2019

Hawes & Curtis has introduced its newest travel-savvy styles for both men and women with a campaign dubbed Whatever Your Journey.

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Advertising Featured News Videos

Lexus Recoupes Performance with Refined RC Line

Joshua Hughes

April 1, 2019April 2, 2019

Focused on high performance, Lexus has launched an ad campaign to introduce its improved line of RC coupes, with two spots just released.

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Featured Marketing News

De Beers Raises Glass to Bal Harbour Premiere

Deborah Joy Peter

March 25, 2019March 26, 2019

De Beers has opened a new store at the Bal Harbour Shops in Miami. The location present bespoke pieces made for diamond aficionados. De Beers...

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Advertising Featured News Videos

Casa Dorada Los Cabos Creates Moments

Joshua Hughes

March 15, 2019March 18, 2019

Mexican resort and spa location on Médano Beach, Casa Dorada Los Cabos, has created a push inviting travellers to explore the destination. As part of...

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Featured Marketing News

Glenlivet Debuts $25,000 Bottle of Vintage 1967

Deborah Joy Peter

March 13, 2019March 14, 2019

Adding a third entry to The Glenlivet Winchester Collection, the brand has announced the global release of its Vintage 1967 Scotch whisky. The third in...

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Branding Featured News

Cayman Islands Tourism Evokes Travel Dreams

Olivia Pearce

March 4, 2019March 5, 2019

The Cayman Islands Department of Tourism has launched a campaign celebrating the best features of the destination as a premier location. The Cayman Islands Department...

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Indian Motorcycle Revs Up with Roadmaster Elite

Thomas Ng

February 28, 2019February 28, 2019

American bike company, Indian Motorcycle, has introduced the 2019 Roadmaster Elite, which is its latest ultra-premium touring model. Indian Motorcycle has rolled out the 2019...

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Branding Featured News

Hyatt Premieres Andaz Munich Schwabinger Tor

Olivia Pearce

February 27, 2019February 28, 2019

Hyatt Hotels has announced the opening of its first Andaz-branded hotel in Germany, with the location set in Munich’s Schwabinger Tor. Hyatt has announced the...

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Featured Marketing News

Lancôme Adds Zendaya to Elite Talent Lineup

Deborah Joy Peter

February 22, 2019February 22, 2019

Lancôme has introduced Zendaya Coleman as the newest face of the brand. The artiste joins a formidable lineup of female ambassadors. Lancôme has selected American...