Luxury Automaker Archives | World Branding Forum

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“Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals An...

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Mercedes-AMG unveils its latest marketing campaign with Lewis Hamilton

Joshua Hughes

December 15, 2020December 15, 2020

The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE What will the seven-times Formula 1 world champion be...

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Campaigns Featured News

Mercedes-Benz reflects on its five-year “She’s Mercedes” initiative

Olivia Pearce

December 1, 2020

Mercedes-Benz creates new opportunities for the She's Mercedes community to find inspiration even in times of increased digital encounters Whether a renowned financial entrepreneur, race...

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Campaigns Featured Marketing News

Lexus Keeps the Light Alive in the launch of its latest convertible

Eliza Jane

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...