Lucasfilm Archives | World Branding Forum

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The Empire Crew Parka by Columbia Sportswear is a limited-edition jacket inspired by Star Wars: The Empire Strikes Back cast and crew. Columbia Sportswear has...

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Renault Joins Forces with “Solo: A Star Wars Story” in Pan-European Campaign

Joshua Hughes

April 12, 2018May 8, 2018

Fans from 25 Countries Have the Chance to Participate in Pan-European Campaign by Renault Renault is teaming up with "Solo: A Star Wars Story" to...

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Campbell’s Collaborates with Lucasfilm and Disney

Anisha Kapoor

October 6, 2017October 6, 2017

The new labels of the Campbell's Limited-Edition Star Wars soups feature characters from Star Wars: The Last Jedi Campbell Soup Company has collaborated with Disney and...

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Columbia Sportswear Goes Rogue One with Lucasfilm

Joshua Hughes

December 2, 2016December 3, 2016

Columbia Sportswear and Lucasfilm have launched a limited-edition Rogue One: A Star Wars Story jacket line with three new releases. Columbia Sportswear has unveiled three...

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Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

November 1, 2016November 1, 2016

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...

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Lucasfilm Unveils World Premiere of Betrayed Trailer

Deborah Joy Peter

October 7, 2016October 8, 2016

The Lucasfilm trailer reveals a first look at the prequel to the upcoming Star Wars: The Old Republic – Knights of the Eternal Throne. Lucasfilm...

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Stars Wars’ UK Return Launches Britain’s Great Campaign

Olivia Pearce

December 10, 2015December 10, 2015

The UK government has partnered with Disney and Lucasfilm for the new Star Wars film to celebrate British inspiration, creativity, and innovation In conjunction with...