Lionel Messi Archives | World Branding Forum

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Pepsi and Frito-Lay give consumers a chance to join "The Perfect Match" happening in Istanbul. Now, soccer fans can join this fun-filled adventure by winning...

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Advertising Featured News

Lay’s Kicks Off 2021 Global UEFA Champions League Campaign

Eliza Jane

February 10, 2021

Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay's new campaign Lay's premieres a new global campaign centred on uniting and...

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Campaigns Featured News

Budweiser unveils “Be A King” global campaign with Halsey

Eliza Jane

October 15, 2020October 15, 2020

Budweiser's film is inspired by Halsey's spoken word poetry documenting her rise to "Becoming a King" Budweiser brand has announced a partnership with chart-topping, multi-platinum,...