Lifestyle Archives | World Branding Forum

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Great HealthWorks and Michael Bolton celebrate his 50 years in music with a signature fragrance collection called Time, Love & Tenderness. Great HealthWorks and Michael Bolton...

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Campaigns Featured News

Marciano Welcomes Nadine Mirada for Spring

Deborah Joy Peter

January 22, 2019February 23, 2019

Marciano has rolled out its spring advertising campaign which features new entry, Nadine Mirada, and models, Erin Cummins and Zac Taylor. Marciano has debuted its...

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Campaigns Featured News

Skechers Delivers Second Limited-Edition Series

Olivia Pearce

January 18, 2019March 5, 2019

For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...

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Campaigns Featured News

Guess and J Balvin Launch Vibras Collection

Joshua Hughes

January 14, 2019April 21, 2019

Guess and spring brand ambassador, J Balvin, have joined forces over the marque’s debut of a fashion collection for men and women.

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Branding Featured News

Old Navy Drives Holidays with Lyft Rides

Olivia Pearce

December 11, 2018December 12, 2018

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

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Branding Featured News Videos

Motto Checks into Prime Locations Worldwide

Olivia Pearce

October 24, 2018October 24, 2018

Motto will deliver affordable style in coveted urban destinations like London, Lima, Dublin, Boston, San Diego, and Washington DC. A Hilton brand, Motto is the...

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Branding Featured News

Hyatt Grows Portfolio with Two Roads Takeover

Deborah Joy Peter

October 9, 2018October 9, 2018

Hyatt is growing its portfolio with the acquisition of the Destination, Joie de Vivre, Alila, Thompson, and tommie brands under Two Roads. Hyatt has inked...

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Campaigns Featured News

Demi Lovato Launches New Summer Capsule Collection With Fabletics

Olivia Pearce

May 17, 2018

The Demi Lovato for Fabletics collection will feature elevated designs made to perform Fabletics unveiled their continued collaboration with Demi Lovato with a fresh Summer 2018...

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Campaigns Featured News

Footaction Teams Up with Johnathan Mannion and Freddie Gibbs

Olivia Pearce

March 16, 2018

Photographer and Rapper Collaborate with Footaction to Talk about Culture, Music, and Style Footaction, a men's lifestyle brand part of Foot Locker, partnered with photographer...

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Branding Featured News

Skechers Signs on Tony Romo for Men’s Footwear

Olivia Pearce

August 23, 2017September 1, 2017

Skechers has signed on former Dallas Cowboys quarterback, Tony Romo, for a global campaign around its men’s footwear collection. Skechers has expanded its talent roster...

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Featured Marketing News

Ocean Spray Signs Flavour Pact with Brittany Altomare

Deborah Joy Peter

August 22, 2017August 25, 2017

Ocean Spray is relaunching the cranberry-infused offering from its Pact Water line. The move entails a campaign and Brittany Altomare tie-up. Ocean Spray is relaunching...

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Branding Featured News Videos

Fabletics Unveils Autumn Collection with Demi Lovato

Olivia Pearce

August 18, 2017May 17, 2018

With the aim to empower women, the Demi Lovato for Fabletics line features elevated designs and continues the brand’s support of Girl Up. A comeback...