licensing Archives | World Branding Forum

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TikTok and Universal Music Group have finalised an agreement enabling songs and artists from its labels, including Olivia Rodrigo and Drake, to make their comeback...

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Featured Marketing News

Teletubbies Brand Heads to South Korea with New Broadcast and Products Deals

Olivia Pearce

March 29, 2018May 8, 2018

SMG Holdings/Joon International Named Territory Licensing Agent for Teletubbies Toys and Consumer Products DHX Brands, the dedicated brand management and consumer products arm of DHX Media...

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Advertising Featured News Videos

Domino’s Tracker is the Star in New Commercials

Joshua Hughes

March 20, 2017

Ads pay tribute to iconic 'Ferris Bueller' countdown scene to spotlight Domino's Tracker technology Domino's Pizza is launching a new series of commercials today in...

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Branding News Technology

Bravado Named Exclusive Licensing Partner of emoji company

Joshua Hughes

January 31, 2017

To Manage Retail and Licensing, Online Distribution and Partnerships in UK, Ireland and the Nordics Bravado, Universal Music Group’s merchandise and brand management company, signed...

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Branding Featured News Technology Videos

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...

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Branding Featured Marketing News

Madonna’s Hard Candy Fitness Brand to Be Represented by Epic Rights

Anisha Kapoor

May 19, 2015July 4, 2023

Epic Rights, a full-service global merchandise, licensing and social media marketing company, has been named to represent the Hard Candy Fitness brand for Global Merchandising...

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Branding Industry News

Iconix Brand Group Acquires Full Ownership of Iconix China

Joshua Hughes

March 16, 2015July 4, 2023

Iconix Brand Group, Inc. today announced that it has acquired the remaining 50% of Iconix China from its joint venture partner Novel Fashion Brands Limited,...